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Overview

Date Established 02/2021
Founder Craig Elworthy
Headquarters Boston, MA
Industries
Home, Tech
Website https://getlawnbright.com/
Press Contact Kristen Elworthy
Social

About

Lawnbright is an eco-friendly, custom lawn care box that combines best in class natural lawn care with AI-driven technology for better lawn care practices. For those working on their green thumbs, Lawnbright’s combination of personalized technology and easy-to-use products makes it simple to get a healthier yard while learning the basics of lawn care in the process.

Founded by a Boston-based lawn geek with a tech background during the pandemic, Lawnbright ships a custom selection of fertilizers, soil conditioners, weed preventers and more to your door after analyzing the results of a soil test in combination with weather and climate data.

Lawnbright’s proprietary Lawn Intelligence system monitors real-time weather and a customer's lawn goals to provide text messages about precisely when and how to apply product, water and perform other tasks that maximize the effectiveness of the products and minimize waste.

- All Lawnbright products are liquid-based and require only a hose so they can be applied quickly and easily. (Usually 15-20 minutes)

- Products are natural, no harsh chemicals, with ingredients like kelp and molasses; safe for kids and pets!

- Add-on products include Pet Spot Repair with organic growth stimulants, Yard Patrol natural pest repellent and Crabgrass and Weed Control.

- Lawnbright delivers a custom mix of products right to your door every eight weeks with the lawn plan.

- Plans can be started at any time in the growing season and automatically pause between season.

Founding Story

Is there anything more American than the backyard? For my family, the yard becomes an extension of our home the moment the frosty ground thaws here in Massachusetts. A fire pit, a barefoot game of tag, a PowerWheels race, grilling with friends. Our yard is our gathering place, and I’ve spent years in pursuit of a great lawn.

Over that time, I’ve discovered a few things. Watching kids and pets playing in the grass, I’ve realized that it matters what I put on the lawn and into the soil. And through years of research, trial and error, I’ve noticed that I can spend less time on my lawn, waste less product, and get better results if I do just the right things at the right time.

One day, after having enough of spending a lot of money on treatments that seemed to do little beyond pump my lawn full of harsh chemicals, I decided I’d had enough–and that other people probably had, too. Lawnbright is the result: carefully sourced, all-liquid, all-natural and organic lawn care products that build soil, root and grass health. Every product is made in the USA. They take just a few minutes to apply, and they’re safer for your family and better for your lawn (and the earth). 

But I wanted to go beyond products. With 20 years of experience in tech, I knew I could leverage it to make lawn care easier and more efficient. Lawn Intelligence is what really sets Lawnbright apart: we monitor your real-time weather and text you about when and how much to water, when to apply product, and other tips and tricks - all perfectly timed and customized to your lawn.

Join me on a mission to spend more time enjoying your yard and less time working on it. Greener grass ahead!

Craig

Lawnbright Founder

Bios

Craig Elworthy

Founder

see bio

Craig Elworthy is a Boston-based lawn geek with a tech background. After years of working in product management for SaaS startups and spending his weekends perfecting his lawn, Craig launched Lawnbright. The company combines tech and best-in-class natural lawn products to create an easy-to-use lawn care system that is delivered directly to your door and personalized for your soil and climate.

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Testimonials

Lawnbright is a fantastic lawn care solution. Product is delivered to your door based on personalized soil testing, the application process is easy, and the product is safe for your kids, pets, family, and friends. Plus, Lawnbright is the only subscription lawn care service that includes pre-emergent weed control. Lawnbright is worth the investment.

J. DANIEL ROBISON

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