In 1929, John Matouk arrived in the United States from Damascus, Syria, seeking to import the most beautiful, highest-quality products from around the world for sale to U.S. consumers. John did not arrive empty handed. He had worked at one of the finest embroidery houses in the world—Olga Asta, located in Venice’s St. Mark’s Square—and he brought with him the extensive business and product knowledge he’d gained there. His wife, Maude Matouk, was a pioneering merchant for her time, having started her own business selling linens by appointment while in her 20s, and later opening her own store, Maude A. Borab, in Spring Lake, NJ. Her knack for cultivating relationships and managing people, along with her vast knowledge of the industry as a whole, made her a great asset and true partner to John. Their combined expertise helped John launch Matouk as an American business focused on quality and craftsmanship.
Over ninety years later and now in its third generation of family ownership, Matouk stands proudly as a global leader in luxury bed and bath linens.