Brands   / 

Max Green Alchemy

Honest natural products, combining value with great performance


Date Established 01/2004
Founder David Karlak, Wil Baker
Headquarters San Francisco, California
Press Contact Wil Baker


Created in 2004, Max Green Alchemy® is a Pure Plant Origin™ personal care brand based in San Francisco, California. Its mission is to create environmentally clean and affordable products using high-quality, effective, and safe ingredients.

Max Green Alchemy understands that parabens are present in about 85% of personal care products, so they only use ingredients they stand by. The entire line consists of hair, body, and face care products that are free of parabens, sulfates, petrochemical, lanolin, or any ingredient with any unresolved safety concerns. All 35+ products are made in-house which means control over the quality of production, and more importantly, the quality of ingredients. The packaging is made of only the highest recyclable content, with concern to the environmental costs of shipping, and the safety of the end-user. 

The brand is proud to be Leaping Bunny approved and Certified Vegan.

Founding Story

Founders, David and Wil’s eureka moment came in 2004. The ‘green’ personal care market was growing at an unprecedented rate due to consumer demand for ethical and clean personal care products. The problem was many of these products while focusing on being natural, were misleading and greenwashed to be more attractive to consumers. Some weren’t even natural at all – their ingredients told a very different story. Consumers were then made to believe there had to be a trade-off –– choosing an environmentally clean product meant it was not going to be effective or produce the results claimed.

David and Wil knew that if the right natural ingredients were correctly researched and blended, it could produce solutions that really worked for the hair, body, and skin. This was the spark that would become Max Green Alchemy.


David Karlak

Co-Founder and President

see bio

With a background in electrical engineer, David is skilled in deconstructing products into their component parts - learning about each ingredient on a micro level and using the best to build product formulas that are unique and effective.

David supervises the purchases of all ingredients and the entire manufacturing process to ensure the integrity of each and every Max Green Alchemy product. When not working, you will find him mowing his lawn, watering his vegetables, and tending to his citrus trees.

Wil Baker

Co-Founder and Vice President

see bio

Wil Baker is a trained accountant who got started in the clean beauty world after helping a few friends run a natural product shop in London in the 1990s. In 2003, he moved to the US to partner with David on the concept and launch of Max Green Alchemy.

Wil leads the financial and sales for the company, as well as helps David with formulations in the use of herbs and essential oils. When he isn't running numbers and coming up with new innovative products, Wil enjoys traveling and cooking.


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