Medlie

Whole30 approved, high-fiber, low-sugar fresh vegetable snacking brand

Company overview

Date Established:
2016
Description:
Whole30 approved, high-fiber, low-sugar fresh vegetable snacking brand
Founder:
Founders:
Jen Berliner
,
,
Headquarters:
Sonoma, California USA
Industry:
Beverage
Food
Press Contact:
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about

Founded in 2016 under the original name of ZÜPA NOMA, Medlie is a Whole30 Approved, fresh vegetable snacking brand that makes it easy for consumers to fit high-quality, organic produce into their busy, on-the-go lives, sans preservatives, fillers or anything artificial. Housed under Sonoma Brands, a specialist growth equity firm exclusively dedicated to disruptive, high-growth consumer brands, Medlie offers 12oz Veggie Drinks and 2oz Veggie Shots, each offering one gram of fiber and one serving of vegetables per serving.In Spring 2019, the Northern California-based company will launch a line of Whole30-a Approved paleo and keto-friendly Veggie Mashes, which are grab-and-go containers of delicious vegetable blends, all with a low-carb mashed cauliflower base.

founding story

Jen joined from PepsiCo, where she spent several years working in brand management after getting her MBA at the Yale School of Management. With a strong passion for health and wellness, Jen yearned to continue her career at a more wholesome brand that aligned with her own personal nutritional values. Medlie’s mission and integrity was just what she was looking for – something that she would really want to drink daily herself, and could feel great sharing with everyone around her too! Under Jen’s leadership, the brand’s offerings have expanded to include wellness shots and drinkable veggies soups with collagen protein, including several limited-edition SKUs co-branded with Whole30. Jen has transformed the business’s sales and channel strategies, brought key line extensions to market and completed extensive consumer research that has laid the groundwork for the next phase of the business.

Bios

Jen Berliner
CEO
CEO Jen Berliner joined as the first full-time employee of Medlie, a portfolio brand originally named ZÜPA NOMA launched under CPG incubator and venture fund Sonoma Brands led by KRAVE founder and former CEO Jon Sebastian, in late 2016 and since then has significantly grown the brand. Medlie’s drinkable soups veggies have developed a passionate following, particularly via a direct-to-consumer model that has allowed them to focus on certain dietary tribes and communities including Whole30, Paleo, Gluten-Free and Vegan, which often lack truly clean, compliant, convenient options.

Products

Organic Medlie Veggie Drink Carrot Coconut
Carrot and coconut seasoned with antioxidant-rich turmeric and ginger — a sweet and savory blend that's 24 carrot gold! Also available in Cucumber Avocado, Tomato Gazpacho, Yellow Pepper Tumeric, Tomatillo Kale Jalapeño, Beet Orange Basil and two other blends packed with Collagen, Kale Avocado and Butternut Cinnamon.

Organic Medlie Veggie Drink Carrot Coconut

$
7.00
Description:
Carrot and coconut seasoned with antioxidant-rich turmeric and ginger — a sweet and savory blend that's 24 carrot gold! Also available in Cucumber Avocado, Tomato Gazpacho, Yellow Pepper Tumeric, Tomatillo Kale Jalapeño, Beet Orange Basil and two other blends packed with Collagen, Kale Avocado and Butternut Cinnamon.
Details:
Filtered Water, Carrot, Apple, Coconut Milk, Lime Juice, Sweet Potato, Ginger, Olive Oil, Onion, Sea Salt, Black Pepper, Turmeric
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Organic Medlie Digestion Shot
Whole tomato goodness, refreshing cucumber, the detoxifying power of apple cider vinegar, and a hint of spice — maximum gut-healing! Also available in Carrot Ginger Tumeric to increase immunity, Kale Cucumber Jalapeño to boost your metabolism, and Cucumber Lemon blended with collagen protein for the ultimate glow-up.

Organic Medlie Digestion Shot

$
3.50
Description:
Whole tomato goodness, refreshing cucumber, the detoxifying power of apple cider vinegar, and a hint of spice — maximum gut-healing! Also available in Carrot Ginger Tumeric to increase immunity, Kale Cucumber Jalapeño to boost your metabolism, and Cucumber Lemon blended with collagen protein for the ultimate glow-up.
Details:
Tomato, Filtered Water, Apple Cider Vinegar, Red Bell Pepper, Cucumber, Celery, Lime Juice, Olive Oil, Sea Salt, Habanero, Black Pepper
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Medlie Veggie Mash Avocado Greens with Collagen
A cauliflower-based, spoonable veggie blend boosted with nutrient-dense kale, avocado, and spirulina, and powered by 6 grams of clean collagen protein. Enjoy this refreshing flavor straight from the container, as a creamy, keto-friendly dip, or atop your avocado toast. Also available in Sweet Potato Cinnamon and Tomato Tahini made with 6g of collagen protein.

Medlie Veggie Mash Avocado Greens with Collagen

$
5.00
Description:
A cauliflower-based, spoonable veggie blend boosted with nutrient-dense kale, avocado, and spirulina, and powered by 6 grams of clean collagen protein. Enjoy this refreshing flavor straight from the container, as a creamy, keto-friendly dip, or atop your avocado toast. Also available in Sweet Potato Cinnamon and Tomato Tahini made with 6g of collagen protein.
Details:
Cauliflower, Avocado, Cucumber, Lemon Juice, Grass-Fed Bovine Hide Collagen Peptides, Kale, Sea Salt, Spirulina
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Organic Medlie Veggie Drink Three Day Cleanse (18 pack)
This 18-pack features three days' worth of our Whole30 Approved® Veggie Drinks for a plant-powered detox. The accompanying nutritionist-designed program and meal pairings give your body the gentle reset you've been looking for.

Organic Medlie Veggie Drink Three Day Cleanse (18 pack)

$
126.00
Description:
This 18-pack features three days' worth of our Whole30 Approved® Veggie Drinks for a plant-powered detox. The accompanying nutritionist-designed program and meal pairings give your body the gentle reset you've been looking for.
Details:
A combination of certified organic vegetables, fruits, and detoxifying foods
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retailers

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press releases

testimonial

“Day 8 of my Whole30 I discovered this soup from Melissa Hartwig and it literally saved me. My work hours are crazy and I barely have any time to cook, but I want to have a healthy lifestyle and eat more vegetables. Now, I drink a ZÜPA NOMA everyday and it has helped me transition from the program into food freedom while remaining full of energy and nutrients.”
Toni
“These products are so clean and so fresh tasting. I love that everything is organic.”
Kim
“I love ZÜPA, and while all the flavors are yummy this is my favorite! It tastes rich … great way to trick yourself into getting some veggies. I usually throw it in my bag and drink it cold while on the run but sometimes I also like to take the time to heat it up on the stove top too.”
Lauren S