|Headquarters||Sonoma, California USA|
Founded in 2016 under the original name of ZÜPA NOMA, Medlie is a Whole30 Approved, fresh vegetable snacking brand that makes it easy for consumers to fit high-quality, organic produce into their busy, on-the-go lives, sans preservatives, fillers or anything artificial. Housed under Sonoma Brands, a specialist growth equity firm exclusively dedicated to disruptive, high-growth consumer brands, Medlie offers 12oz Veggie Drinks and 2oz Veggie Shots, each offering one gram of fiber and one serving of vegetables per serving.In Spring 2019, the Northern California-based company will launch a line of Whole30-a Approved paleo and keto-friendly Veggie Mashes, which are grab-and-go containers of delicious vegetable blends, all with a low-carb mashed cauliflower base.
Jen joined from PepsiCo, where she spent several years working in brand management after getting her MBA at the Yale School of Management. With a strong passion for health and wellness, Jen yearned to continue her career at a more wholesome brand that aligned with her own personal nutritional values. Medlie’s mission and integrity was just what she was looking for – something that she would really want to drink daily herself, and could feel great sharing with everyone around her too! Under Jen’s leadership, the brand’s offerings have expanded to include wellness shots and drinkable veggies soups with collagen protein, including several limited-edition SKUs co-branded with Whole30. Jen has transformed the business’s sales and channel strategies, brought key line extensions to market and completed extensive consumer research that has laid the groundwork for the next phase of the business.