brand
mēle
brand mēle

a balanced meal in a plant-based shake

brand
mēle a balanced meal in a plant-based shake

Overview

Date Established 01/2016
Founder Lauren Benbassat, Adam Benbassat, Elise Tresley
Headquarters New York, USA
Industries
Food
Website http://www.meleshake.com
Press Contact
Social

About

mēle is a wellness food brand transforming how people eat every day. The brand offers a balanced meal in a shake made of dried fruits, vegetables, nuts, and protein. It is reinventing the “meal replacement” concept with a new alternative that combines simple ingredients and a delicious taste. With its proprietary recipes, mēle aims to provide its customers with the essential macronutrients, vitamins, and minerals they need to be productive and energized.mēle offers three flavors: Supergreen, Rawberry, and Cocoa-nut—in both whey-based and plant-based versions. The shakes are easily made by mixing one mēle packet with 8 ounces of water in a shaker bottle. Founded by Lauren Benbassat and Adam Benbassat, mēle is leading the nutrition revolution with the philosophy that food should empower us.

Bios

Adam Benbassat

Co-Founder
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mēle co-founder, Adam Benbassat, works as a practicing mergers & acquisition attorney in New York. His work includes everything from corporate formation and governance to buying and selling companies. Adam’s background in law, accounting, finance and his passion for fitness and wellness was the foundation for mēle’s creation. He is a member of the New York and Florida bar and holds a J.D. from Cornell Law School and an LLM in Tax from University of Florida. Additionally, he has a CPA license and a B.S. and M.Acc in accounting from the University of Florida.

Elise Tresley

Chief Strategy Officer
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Before joining mēle as Chief Strategy Officer, Elise was the CEO and Co-Founder of UpScored, an NYC-based technology company that was acquired in June 2018. During her time building UpScored, she oversaw user acquisition and growth, strategic partnerships, and customer relationships such as BuzzFeed, Yext, SeatGeek, and Refinery29, among others. Prior to UpScored, Elise played a central role in developing the Big Data Strategy Group at $12b investment firm Point72 Asset Management. Previously, Elise was an Assistant Vice President at Barclays Capital, where she worked in a proprietary research role covering Internet and Media companies. She holds a B.B.A. in finance and a B.B.A. in marketing from the University of Iowa.

Lauren Benbassat

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Prior to co-founding mēle, Lauren Benbassat was the Marketing Director at Beverage Media Group, a leading publication and data company in the Wine & Spirits Industry. She played a key role in national sales for the company’s publication, event planning, and branding. Previously, Lauren was a Graphic Designer for Rapaport, a data and pricing company in the diamond industry. In her early career, she held roles as an Events Coordinator with a world-renowned golf tournament under Tavistock Group and the Head of Marketing for a CPG startup. Lauren obtained several wine certifications from The Society of Wine Educators and the Wine & Spirits Education Trust. She holds a B.S.B.A in Marketing from the University of Florida.