Mighty Gum

Immunity supporting, adaptogenic- based chewing gum

Company overview

Date Established:
2017
Description:
Immunity supporting, adaptogenic- based chewing gum
Founder:
Founders:
Mathew Thalakotur
,
,
Headquarters:
Seattle, Washington
Industry:
Health
Food
Press Contact:
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about

Mighty Gum is a functional chewing gum company based in Seattle, WA. They launched their first product, the Berrymint flavored Immunity gum, in February of 2020. Their Immunity gum is made with adaptogens, botanicals, and vitamins that support the body’s natural ability to protect itself. Mighty Gum’s products are vegan, free from sugar, aspartame, allergens, and GMOs.

Chewing gum started out as a sweet treat over a 100 years ago, and evolved into a sugar free breath freshener we know and love today. However, the category stopped innovating shortly there after and this is where Mighty Gum is picking up. Mighty Gum believes that chewing gum can do more than just freshen our breath, and its Immunity gum is just the first product.

Mighty Gum’s immunity supporting chewing gum is made using extracts from Elderberry, Reishi Mushrooms, Ashwagandha, Astragalus, and Vitamins from fruit. The Immunity chewing gum brings together the best of Ayurveda, Chinese Medicine, and Nutrition to elevate what consumers can expect from chewing gum.

Chewing gum is usually viewed as a simple sweet treat, however, it is the perfect way to get your vitamins. Chewing pieces throughout the day allows the body to more effectively absorb nutrients, and spaces out the optimal dose evenly. Additionally, instead of remembering to swa

llow a pill, functional chewing gum hacks an already existing and pleasurable experience.

On a mission to help humankind reach its full potential by empowering the human body, a portion of Mighty Gum sales goes to Vitamin Angels – a non-profit working to eliminate infant mortality due to malnutrition.

Launched in its debut Berrymint flavor, the Immunity variant of Mighty Gum comes in single pack ($5), 4 pack ($16) and 12 pack ($39) with eight pieces per pack available for purchase directly on mightygum.com.

founding story

While he excelled in a vast number of roles, Mighty Gum founder Mathew Thalakotur did not excel at remembering to take his vitamins every morning. This got him thinking about which of his existing habits he could easily hack to incorporate vitamins and supplements into? As a serial gum-chewer, it soon occurred to him that while he may not always have his vitamins on hand, he did always have a pack of gum in his pocket.

With this lightning bolt idea, Mathew launched Mighty Gum in 2018, which delivers both minty breath and provides a hefty dose of immunity-boosting vitamins and adaptogens with every chew.

Now you can feel as fresh as your breath! #BeUnstoppable

Bios

Mathew Thalakotur
Founder

Mathew Thalakotur is the founder of Mighty Gum, a functional chewing gum company founded in 2018. Previously Thalakotur was at Country Archer Jerky Co. where he served as Marketing Director and was instrumental in growing the topline run-rate. Prior to that, Thalakotur was the Brand Manager at Honest Tea (a Coca-Cola company), charged with overseeing the Natural Channel and Mission for the company; while in this position he revamped and grew the Honest Tea Glass line by unlocking the Direct Store Delivery channel. Thalakotur also has experience working at Beech-Nut Baby Food and Procter & Gamble.

Thalakotur graduated from the University at Albany with a BSC in Computer Science and Applied Mathematics and from Indiana University with an MBA in Marketing & Business Analytics.

Products

Immunity-Boosting Chewing Gum - Berrymint
Mighty Gum contains adaptogens, botanicals, and vitamins that support the body’s natural ability to protect itself. Single pack ($5), 4 pack ($16), 12 pack ($39)

Immunity-Boosting Chewing Gum - Berrymint

$
5.00
Description:
Mighty Gum contains adaptogens, botanicals, and vitamins that support the body’s natural ability to protect itself. Single pack ($5), 4 pack ($16), 12 pack ($39)
Details:
- Ashwagandha helps our bodies manage stress and anxiety. - Astragalus builds and balances the immune system. - Elderberry fights inflammation and infection. - Reishi mushrooms activates the immune response.
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press releases

Press articles

Dieline
Hunger makes Mighty Gum look mighty good
Mighty Gum features some chic doodle shapes that all together give the packaging a retro-70s feel without losing the modern brush that paints Hunger’s usual design aesthetic.
TrendHunter
Mighty Gum is packed with vitamins and adaptogens for health
Although most people turn to chewing gum to freshen their breath, Mighty Gum promises to do that and much more.
Food Navigator
Mighty Gum’s vitamin-infused chewing gum “is designed to help you feel as fresh as your breath”
For many Americans, chewing gum is a way to avoid bad breath, yellow teeth, or unhealthy cravings.
Cupcakes and Cashmere
What our team loved in March
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testimonial

“It’s a win-win proposition. The healthier I am, the better I’m able to do my job. I chew gum all day, so Mighty Gum makes my gum work as hard as I do!”
Tony P., Houston, TX
“I’ve purchased multivitamins in the past, but always forget to take them. I can’t think of a time when I’ve purchased gum and have forgotten to chew it.”
Ken B., Cincinnati, OH
“We believe this product is going to be a huge disruption in the gum and immunity categories. The chewing gum delivery method really helps the nutrients get into your system faster.”
Myra Mackey
Executive Vice President at NutriFusion®