Bursting with the fresh flavors of Hibiscus petals, Dragon Fruit, Black Cherry, and Ceylon Cinnamon.
Find Clarity with L-Theanine: a Nootropic found in green tea increases alpha brainwaves - the same ones you experience when meditating or being creative. Improves focus, attention, and mental clarity
Rest with Ashwagandha: Ancient Ayurvedic adaptogen and supplement from India. Boosts brain function and concentration, lowers cortisol levels, and helps fight stress and anxiety
No Added Sugar & Low Calorie: Full of flavor and deliciously sweetened with a dash of natural sweeteners (stevia, monk fruit, and erythritol).
No Caffeine & No Junk: No artificial ingredients. Non-GMO. Non-carbonated. Not made from concentrates. Organic apple cider vinegar for vitality. Just simple and natural (like life should be)
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Moment
Company overview
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Moment
about
Drinking a Moment should feel like meditation – just a lot easier and a lot more fun.
Moment is a revolutionary beverage brand that launched in Summer 2020. Moment backs its mediative mission with a "zen guarantee" - if a customer doesn't feel zen after drinking one, they will give you a month of regular, old meditation sessions on the house - perfect for the stress-fueled year everyone has had so far.
Moment’s proprietary blend of botanicals and adaptogens promotes alpha brainwaves – the same ones that arise during meditation – for a feeling of calmness and clarity. It’s all backed by science, and is totally natural, non-GMO, and has no caffeine or added sugar. This is not a CBD drink, but a brand new category.
Moment is reimagining the 5,000-year-old field of meditation for the twenty-first century, where unplugging can feel like more work than remaining plugged in, and everyone is too busy to roll out a yoga mat or sit down for ten minutes of a meditation app. Moment is the easy way to get into the same headspace. There are no light pastels or zen motifs – it’s colorful and optimistic – and is focused on the carefree feeling you get after you’ve come back refreshed from a break and are ready to take on the world.
Moment recently won the beverage industry’s premier award, the BevNET New Beverage Showdown 2020 and was accepted into the prestigious Amazon Launchpad program (which has a 3% acceptance rate). It is available on Amazon Prime ($18 for 6-pack) and will be launching in select retailers soon. 1% of proceeds go towards helping kids in school learn about mindfulness.
founding story
Moment was founded by Aisha Chottani, a female entrepreneur from Pakistan, who brought together her passion for mindfulness and her experience with stress-relieving adaptogens from all around the world. Aisha worked as a consultant at McKinsey, often working long hours in stressful environments and she was surrounded by sugary and caffeinated products. As she experienced the well-being with her own adaptogens and mindfulness rituals, she wanted to share this feeling with the world so that everyone could have a calm mind and be the best versions of themselves. She spent two years researching stress-relieving botanicals and adaptogens from different parts of the world. People loved the new formulation, and each flavor is now inspired by traditional drinks from all around the world: Tulsi Lemon from Pakistan (where Aisha is from); Rooibos Blood Orange from South Africa (where Faheem, husband, and co-founder is is from); and Hibiscus Dragon Fruit from South East Asia.
Bios
Aisha has over 10 years of supply chain and logistics expertise on four continents. Growing up between South Asia and the Middle East, Aisha moved to the US to complete her MBA at Harvard Business School. She is currently balancing her role as Chief Finance Officer at Moment while working as a business consultant at the global management firm McKinsey & Company.
A travel enthusiast, Aisha has been to 45 different countries and most recently, purchased a $500 car in the UK and drove it to The Gambia in North Africa for a charity mission.
Products
Hibiscus Dragon Fruit Botanical Water
Bursting with the fresh flavors of Hibiscus petals, Dragon Fruit, Black Cherry, and Ceylon Cinnamon.
Find Clarity with L-Theanine: a Nootropic found in green tea increases alpha brainwaves - the same ones you experience when meditating or being creative. Improves focus, attention, and mental clarity
Rest with Ashwagandha: Ancient Ayurvedic adaptogen and supplement from India. Boosts brain function and concentration, lowers cortisol levels, and helps fight stress and anxiety
No Added Sugar & Low Calorie: Full of flavor and deliciously sweetened with a dash of natural sweeteners (stevia, monk fruit, and erythritol).
No Caffeine & No Junk: No artificial ingredients. Non-GMO. Non-carbonated. Not made from concentrates. Organic apple cider vinegar for vitality. Just simple and natural (like life should be)
Inspired by South Asia - Natural Fruit Teas and herbal botanicals. Bursting with the fresh flavors of Meyer Lemon, Tulsi/Holy Basil, and Cardamom. It’s like lemonade, but much better for you.
FIND CLARITY WITH L-THEANINE: Nootropic found in green tea. Increases alpha brainwaves - the same ones you experience when meditating or being creative. Improves focus, attention, and mental clarity
RESET WITH ASHWAGANDHA: Ancient Ayurvedic adaptogen and supplement from India. Boosts brain function and concentration, lowers cortisol levels, and helps fight stress and anxiety
NO SUGAR & LOW CALORIE: Full of flavor and deliciously sweetened with a dash of natural sweeteners (stevia, monk fruit, and erythritol). Fat free and healthy. Keto friendly
NO CAFFEINE & NO JUNK: No artificial ingredients. Non-GMO. Non-carbonated. Not made from concentrates. Organic apple cider vinegar for vitality. Just simple and natural (like life should be)
Tulsi Lemon Botanical Water
Inspired by South Asia - Natural Fruit Teas and herbal botanicals. Bursting with the fresh flavors of Meyer Lemon, Tulsi/Holy Basil, and Cardamom. It’s like lemonade, but much better for you.
FIND CLARITY WITH L-THEANINE: Nootropic found in green tea. Increases alpha brainwaves - the same ones you experience when meditating or being creative. Improves focus, attention, and mental clarity
RESET WITH ASHWAGANDHA: Ancient Ayurvedic adaptogen and supplement from India. Boosts brain function and concentration, lowers cortisol levels, and helps fight stress and anxiety
NO SUGAR & LOW CALORIE: Full of flavor and deliciously sweetened with a dash of natural sweeteners (stevia, monk fruit, and erythritol). Fat free and healthy. Keto friendly
NO CAFFEINE & NO JUNK: No artificial ingredients. Non-GMO. Non-carbonated. Not made from concentrates. Organic apple cider vinegar for vitality. Just simple and natural (like life should be)
Inspired by South Africa - Natural fruit, teas, and herbal botanicals: Bursting with the fresh flavors of Rooibos Tea, Blood Orange, and Thyme. Get your blood (orange) flowing.
FIND CLARITY WITH L-THEANINE: Nootropic found in green tea. Increases alpha brainwaves - the same ones you experience when meditating or being creative. Improves focus, attention, and mental clarity
RESET WITH ASHWAGANDHA: Ancient Ayurvedic adaptogen and supplement from India. Boosts brain function and concentration, lowers cortisol levels, and helps fight stress and anxiety
NO SUGAR & LOW CALORIE: Full of flavor and deliciously sweetened with a dash of natural sweeteners (stevia, monk fruit, and erythritol). Fat free and healthy. Keto friendly
NO CAFFEINE & NO JUNK: No artificial ingredients. Non-GMO. Non-carbonated. Not made from concentrates. Organic apple cider vinegar for vitality. Just simple and natural (like life should be)
Rooibos Blood Orange Botanical Water
Inspired by South Africa - Natural fruit, teas, and herbal botanicals: Bursting with the fresh flavors of Rooibos Tea, Blood Orange, and Thyme. Get your blood (orange) flowing.
FIND CLARITY WITH L-THEANINE: Nootropic found in green tea. Increases alpha brainwaves - the same ones you experience when meditating or being creative. Improves focus, attention, and mental clarity
RESET WITH ASHWAGANDHA: Ancient Ayurvedic adaptogen and supplement from India. Boosts brain function and concentration, lowers cortisol levels, and helps fight stress and anxiety
NO SUGAR & LOW CALORIE: Full of flavor and deliciously sweetened with a dash of natural sweeteners (stevia, monk fruit, and erythritol). Fat free and healthy. Keto friendly
NO CAFFEINE & NO JUNK: No artificial ingredients. Non-GMO. Non-carbonated. Not made from concentrates. Organic apple cider vinegar for vitality. Just simple and natural (like life should be)
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Moment
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Press articles
Authority Magazine
Meet The Disruptors: How Aisha Chottani of Moment is Shaking Up the Beverage IndustryRefinery29
Botanical-Infused Beverage Makers Say Cleaner Drinking Isn’t Just A January TrendBevNET
Moment Takes Title as New Beverage Showdown Winnertestimonial
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