Moment of Calm LLC

A botanical adaptogenic-infused water brand for zen and stress relief

Company overview

Date Established:
Description:
A botanical adaptogenic-infused water brand for zen and stress relief
Founder:
Founders:
Aisha Chottani
,
Faheem Kajee
,
Headquarters:
New York, New York, USA
Industry:
Beverage
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about

Drinking a Moment should feel like meditation – just a lot easier and a lot more fun.

Moment is a revolutionary beverage brand that launched in Summer 2020. Moment backs its mediative mission with a "zen guarantee" - if a customer doesn't feel zen after drinking one, they will give you a month of regular, old meditation sessions on the house - perfect for the stress-fueled year everyone has had so far.

Moment’s proprietary blend of botanicals and adaptogens promotes alpha brainwaves – the same ones that arise during meditation – for a feeling of calmness and clarity. It’s all backed by science, and is totally natural, non-GMO, and has no caffeine or added sugar. This is not a CBD drink, but a brand new category.

Moment is reimagining the 5,000-year-old field of meditation for the twenty-first century, where unplugging can feel like more work than remaining plugged in, and everyone is too busy to roll out a yoga mat or sit down for ten minutes of a meditation app. Moment is the easy way to get into the same headspace. There are no light pastels or zen motifs – it’s colorful and optimistic – and is focused on the carefree feeling you get after you’ve come back refreshed from a break and are ready to take on the world.

Moment recently won the beverage industry’s premier award, the BevNET New Beverage Showdown 2020 and was accepted into the prestigious Amazon Launchpad program (which has a 3% acceptance rate). It is available on Amazon Prime ($18 for 6-pack) and will be launching in select retailers soon. 1% of proceeds go towards helping kids in school learn about mindfulness.

founding story

Moment was founded by Aisha Chottani, a female entrepreneur from Pakistan, who brought together her passion for mindfulness and her experience with stress-relieving adaptogens from all around the world. Aisha worked as a consultant at McKinsey, often working long hours in stressful environments and she was surrounded by sugary and caffeinated products. As she experienced the well-being with her own adaptogens and mindfulness rituals, she wanted to share this feeling with the world so that everyone could have a calm mind and be the best versions of themselves. She spent two years researching stress-relieving botanicals and adaptogens from different parts of the world. People loved the new formulation, and each flavor is now inspired by traditional drinks from all around the world: Tulsi Lemon from Pakistan (where Aisha is from); Rooibos Blood Orange from South Africa (where Faheem, husband, and co-founder is is from); and Hibiscus Dragon Fruit from South East Asia.

Bios

Aisha Chottani
CEO

Aisha grew up between South Asia and the Middle East. She has over 13 years of supply chain and logistics expertise on four continents. She moved to the US to complete her MBA at Harvard Business School, and was also a consultant at McKinsey & Company. 

She loves travel and has been to 45 different countries. Most recently, she purchased a $500 car in the UK and drove it to The Gambia in North Africa for charity.  

Aisha has also spent her life coaching and supporting others and is now passionate about helping people bring out their best selves through mindfulness.

Faheem Kajee
Marketing and Brand

Faheem is a serial entrepreneur from South Africa. He started his first business, selling shirts on the side of the road, at age 10. His last startup was funded by Google and was selected as the best startup in South Africa. 

Faheem enjoys meditation, food, and personal development.

Products

Hibiscus Dragon Fruit Botanical Water

Bursting with the fresh flavors of Hibiscus petals, Dragon Fruit, Black Cherry, and Ceylon Cinnamon.
Find Clarity with L-Theanine: a Nootropic found in green tea increases alpha brainwaves - the same ones you experience when meditating or being creative. Improves focus, attention, and mental clarity
Rest with Ashwagandha: Ancient Ayurvedic adaptogen and supplement from India. Boosts brain function and concentration, lowers cortisol levels, and helps fight stress and anxiety
No Added Sugar & Low Calorie: Full of flavor and deliciously sweetened with a dash of natural sweeteners (stevia, monk fruit, and erythritol).
No Caffeine & No Junk: No artificial ingredients. Non-GMO. Non-carbonated. Not made from concentrates. Organic apple cider vinegar for vitality. Just simple and natural (like life should be)

Hibiscus Dragon Fruit Botanical Water

$
2.99
Description:

Bursting with the fresh flavors of Hibiscus petals, Dragon Fruit, Black Cherry, and Ceylon Cinnamon.
Find Clarity with L-Theanine: a Nootropic found in green tea increases alpha brainwaves - the same ones you experience when meditating or being creative. Improves focus, attention, and mental clarity
Rest with Ashwagandha: Ancient Ayurvedic adaptogen and supplement from India. Boosts brain function and concentration, lowers cortisol levels, and helps fight stress and anxiety
No Added Sugar & Low Calorie: Full of flavor and deliciously sweetened with a dash of natural sweeteners (stevia, monk fruit, and erythritol).
No Caffeine & No Junk: No artificial ingredients. Non-GMO. Non-carbonated. Not made from concentrates. Organic apple cider vinegar for vitality. Just simple and natural (like life should be)

Details:
Filtered water, dragon fruit juice, organic apple cider vinegar, hibiscus, organic erythritol, black cherry essence, organic ceylon cinnamon, L-theanine (adaptogen), ashwagandha (adaptogen), luo han guo, stevia.
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Tulsi Lemon Botanical Water

Inspired by South Asia - Natural Fruit Teas and herbal botanicals. Bursting with the fresh flavors of Meyer Lemon, Tulsi/Holy Basil, and Cardamom. It’s like lemonade, but much better for you.

FIND CLARITY WITH L-THEANINE: Nootropic found in green tea. Increases alpha brainwaves - the same ones you experience when meditating or being creative. Improves focus, attention, and mental clarity

RESET WITH ASHWAGANDHA: Ancient Ayurvedic adaptogen and supplement from India. Boosts brain function and concentration, lowers cortisol levels, and helps fight stress and anxiety

NO SUGAR & LOW CALORIE: Full of flavor and deliciously sweetened with a dash of natural sweeteners (stevia, monk fruit, and erythritol). Fat free and healthy. Keto friendly

NO CAFFEINE & NO JUNK: No artificial ingredients. Non-GMO. Non-carbonated. Not made from concentrates. Organic apple cider vinegar for vitality. Just simple and natural (like life should be)

Tulsi Lemon Botanical Water

$
2.99
Description:

Inspired by South Asia - Natural Fruit Teas and herbal botanicals. Bursting with the fresh flavors of Meyer Lemon, Tulsi/Holy Basil, and Cardamom. It’s like lemonade, but much better for you.

FIND CLARITY WITH L-THEANINE: Nootropic found in green tea. Increases alpha brainwaves - the same ones you experience when meditating or being creative. Improves focus, attention, and mental clarity

RESET WITH ASHWAGANDHA: Ancient Ayurvedic adaptogen and supplement from India. Boosts brain function and concentration, lowers cortisol levels, and helps fight stress and anxiety

NO SUGAR & LOW CALORIE: Full of flavor and deliciously sweetened with a dash of natural sweeteners (stevia, monk fruit, and erythritol). Fat free and healthy. Keto friendly

NO CAFFEINE & NO JUNK: No artificial ingredients. Non-GMO. Non-carbonated. Not made from concentrates. Organic apple cider vinegar for vitality. Just simple and natural (like life should be)

Details:
Filtered water, organic lemon juice, tulsi*, organic apple cider vinegar, organic erythritol, meyer lemon*, L-theanine (adaptogen), ashwagandha (adaptogen), luo han guo, stevia, organic cardamom*. *extract
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Rooibos Blood Orange Botanical Water

Inspired by South Africa - Natural fruit, teas, and herbal botanicals: Bursting with the fresh flavors of Rooibos Tea, Blood Orange, and Thyme. Get your blood (orange) flowing.
FIND CLARITY WITH L-THEANINE: Nootropic found in green tea. Increases alpha brainwaves - the same ones you experience when meditating or being creative. Improves focus, attention, and mental clarity
RESET WITH ASHWAGANDHA: Ancient Ayurvedic adaptogen and supplement from India. Boosts brain function and concentration, lowers cortisol levels, and helps fight stress and anxiety
NO SUGAR & LOW CALORIE: Full of flavor and deliciously sweetened with a dash of natural sweeteners (stevia, monk fruit, and erythritol). Fat free and healthy. Keto friendly
NO CAFFEINE & NO JUNK: No artificial ingredients. Non-GMO. Non-carbonated. Not made from concentrates. Organic apple cider vinegar for vitality. Just simple and natural (like life should be)

Rooibos Blood Orange Botanical Water

$
2.99
Description:

Inspired by South Africa - Natural fruit, teas, and herbal botanicals: Bursting with the fresh flavors of Rooibos Tea, Blood Orange, and Thyme. Get your blood (orange) flowing.
FIND CLARITY WITH L-THEANINE: Nootropic found in green tea. Increases alpha brainwaves - the same ones you experience when meditating or being creative. Improves focus, attention, and mental clarity
RESET WITH ASHWAGANDHA: Ancient Ayurvedic adaptogen and supplement from India. Boosts brain function and concentration, lowers cortisol levels, and helps fight stress and anxiety
NO SUGAR & LOW CALORIE: Full of flavor and deliciously sweetened with a dash of natural sweeteners (stevia, monk fruit, and erythritol). Fat free and healthy. Keto friendly
NO CAFFEINE & NO JUNK: No artificial ingredients. Non-GMO. Non-carbonated. Not made from concentrates. Organic apple cider vinegar for vitality. Just simple and natural (like life should be)

Details:
Filtered water, organic blood orange juice, organic lemon juice, organic rooibos*, organic apple cider vinegar, organic erythritol, organic blood orange*, L-theanine (adaptogen), ashwagandha (adaptogen), organic orange*, luo han guo, thyme*, stevia. *extract
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retailers

Amazon

press releases

Press articles

Authority Magazine
Meet The Disruptors: How Aisha Chottani of Moment is Shaking Up the Beverage Industry
In this profile with Authority Magazine, founder Aisha Chottani describes her background and motivations for creating Moment.
Refinery29
Botanical-Infused Beverage Makers Say Cleaner Drinking Isn’t Just A January Trend
Refinery29 featured Moment in this January 2021 article on new drinks with botanicals and adaptogens that are shaking up the beverage industry.
BevNET
Moment Takes Title as New Beverage Showdown Winner
Moment won the BevNET New Beverage Showdown 2020 - the world's premier startup beverage competition

testimonial