Moonshot

Climate-friendly crackers

Company overview

Date Established:
2020
Description:
Climate-friendly crackers
Founder:
Founders:
Julia Collins
,
,
Headquarters:
San Francisco, CA, USA
Industry:
Food
Social Media:
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about

Moonshot is the first explicitly climate-friendly snack brand that is better for you and the planet.  Made with regeneratively grown ingredients that help sequester more carbon in the soil, Moonshot is on a mission to tackle climate change by changing the way the world snacks. 

 

Moonshot’s carbon-neutral crackers are certified USDA Organic, Kosher, plant-based, no sugar added and non-GMO, and come in three flavors: Sourdough Sea Salt, Rosemary Garlic, and Tomato Basil. Moonshot is also a certified WBENC woman-owned business and BIPOC-founded and owned. Snackers in the Bay Area can also purchase Moonshot at Zero Grocery, the first online zero-waste grocer in the U.S. 

founding story

Launched in 2020, Moonshot was born from a vision for a better world. According to research from the UN in 2019, approximately 25-30% of global greenhouse gas emissions come from food production. More alarming, scientists believe that, if we do nothing to change how we produce our food, we will have just 60 years of topsoil, the life force of our food, left. Seeing the sizeable role food plays in climate change, as well as the industry’s powerful potential to be a part of the solution, Julia Collins’, a serial founder and experienced restauranteur, set out to build the world’s first climate-friendly snack brand. Inspired to create a better world for her young son, Julia is on a mission to create an entirely new category of climate-friendly food and catalyze consumers to join the Climatarian movement. 

Bios

Julia Collins
Founder + CEO

Julia Collins is a serial entrepreneur who realized food was her calling as a young girl in San Francisco where it was the epicenter of her community. She’s spent her career building food companies, having launched brands such as Mexicue, Murray’s Cheese Bar and Harlem Jazz Enterprises, the company responsible for the award-winning restaurant, The Cecil. She later went on to co-found Zume Pizza where she became the first Black woman to co-found a unicorn company. When she became a mother, she knew she needed to find a way to bring delicious food to people in a way that helped heal the planet for everyone including her son. 

 

Today, Julia leads Planet FWD, a company on a mission to tackle climate change by making it easier to bring climate-friendly products to market. The company is building a software platform for regenerative agriculture alongside a climate-friendly snack brand, Moonshot

 

In addition, Julia sits on the advisory council for Launch with GS, serves on the All Raise operating committee and is an EIR for Cleo Capital. She is an active angel investor focused on funding female entrepreneurs and BIPOC founders.

Products

Sourdough Sea Salt
Whether you’re looking for an addition to your cheese plate or something to devour with that hummus, these crackers made with naturally fermented sourdough have you covered.

Sourdough Sea Salt

$
5.99
Description:
Whether you’re looking for an addition to your cheese plate or something to devour with that hummus, these crackers made with naturally fermented sourdough have you covered.
Details:
We thoughtfully source ingredients from climate-friendly farmers. These planet lovers practice regenerative agriculture, which helps with carbon drawdown (aka burying carbon in the soil) and allowing for healthier crops. All of our ingredients are organic and non-GMO, and the Stone-milled, Edison wheat makes the crackers light and crispy. The wheat is then milled to preserves the natural character of the wheat by retaining a portion of the bran.
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Rosemary Garlic
We turned the world’s most delicious (and climate-friendly) herb garden into a cracker. These savory morsels pair well with soup, garden vegetables, and love for the planet.

Rosemary Garlic

$
5.82
Description:
We turned the world’s most delicious (and climate-friendly) herb garden into a cracker. These savory morsels pair well with soup, garden vegetables, and love for the planet.
Details:
We thoughtfully source ingredients from climate-friendly farmers. These planet lovers practice regenerative agriculture, which helps with carbon drawdown (aka burying carbon in the soil) and allowing for healthier crops. All of our ingredients are organic and non-GMO, and the Stone-milled, Edison wheat makes the crackers light and crispy. The wheat is then milled to preserves the natural character of the wheat by retaining a portion of the bran.
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Tomato Basil
For those looking for a more robust flavor, meet our elegant take on a pizza cracker. Made from the freshest ingredients, you won’t be able to stop eating them by the handful!

Tomato Basil

$
5.99
Description:
For those looking for a more robust flavor, meet our elegant take on a pizza cracker. Made from the freshest ingredients, you won’t be able to stop eating them by the handful!
Details:
We thoughtfully source ingredients from climate-friendly farmers. These planet lovers practice regenerative agriculture, which helps with carbon drawdown (aka burying carbon in the soil) and allowing for healthier crops. All of our ingredients are organic and non-GMO, and the Stone-milled, Edison wheat makes the crackers light and crispy. The wheat is then milled to preserves the natural character of the wheat by retaining a portion of the bran.
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Press articles

Green Queen
Carbon-Neutral Snacks Are Coming To A Supermarket Shelf Near You – The Rise Of Climate Positive Food
a startup that just launched Moonshot Snacks, its vegan-friendly, organic, kosher and non-GMO healthy cracker brand that leaves behind no carbon footprint.
TechCrunch
With another $2.5 million in funding, Julia Collins’ Planet FWD launches climate-friendly snack brand
What’s unique about Planet FWD’s Moonshot Snacks is that it uses ingredients from farmers that use regenerative agriculture practices. Regenerative agriculture is a farming technique that aims to reverse the effects of climate change by capturing carbon...
Fast Company
This ‘climate-friendly’ snack brand wants to change how we eat
The packaging for a new snack brand called Moonshot doesn’t emphasize the fact that it’s organic. Instead, in large type on the front of the box, it says it’s “climate-friendly.”
Forbes
How Julia Collins And Moonshot Snacks Are Using The Power Of Regenerative Agriculture To Tackle The Climate Crisis
Moonshot is setting a new precedent by forging direct connections with farmers to source ingredients.

testimonial

The regeneratively grown ingredients that Moonshot employs for its delicious, hunger-quenching crackers is wheat and sunflower oil. According to Julia Collins, who is the founder and CEO of Planet Fwd—the startup that created Moonshot—the hope is "to create a new category of food called climate-friendly food."
Kalina Nedelcheva
Reporter, TRENDHUNTER