Botanical and citrus infused drink syrups for cocktails and sodas
|Founder||Moira Gilbert, Laura Menz|
|Press Contact||Moira Gilbert & Laura Menz|
Launching in late 2016, Muddle & Wilde is a botanical infused drink syrup that can be used in making cocktails and non-alcoholic drinks, sodas and teas. The mixer simplifies the process of making an elevated craft beverage at home by combining the sweet, acidic and bitter qualities all in one product. One tablespoon of M&W paired properly tastes like something you’d normally expect from an accomplished mixologist.
Best friends Laura Menz and Moira Gilbert dreamed of a drink mixer that was a tastier & healthier alternative to what was currently on offer on the shelf - a more natural, herb-forward product that could cater to both cocktail and non-alcohol drinkers. After all, a host ought to be able to entertain drinkers & non-drinkers alike, which is where Muddle & Wilde serves a valuable role. Add a tablespoon to sparkling water and kids love it too!
Traditional drink mixers are often packed with high-fructose corn syrup, artificial flavors and colorings - and designed to hide the taste of alcohol. Muddle & Wilde aims to do the exact opposite. Using only real ingredients, it is the taste that sets us apart from the competition.
Organic, fresh citrus fruits and real herbs and spices are expertly combined to create the distinctive taste of each syrup. All of the 13 flavors are highly concentrated and contain 1⁄3 the amount of sugar of a traditional mixer, only 6 grams of cane sugar (25 calories) per serving. These herbal infusions even provides a portion of your daily dose of vitamin C.
Each of the 8oz bottles makes 16 drinks, and comes with a recipe card complete with pairing recommendations. Flavors include Lavender Lemon, Rosemary Grapefruit, Hibiscus Clove Orange and Sumac Chili Lime, to name a few. All flavors are inspired by nature and designed to compliment every season.
Become your own bartender and elevate the art of mixology in your home. Muddle & Wilde is available at select Whole Foods, Bristol Farms, Crate&Barrel, specialty retailers and at muddleandwilde.com.
Laura and Moira met through their two daughters in Malibu. After both moving to Topanga, Laura threw a cocktail party and was looking for something different & fun to serve.
Tired of wine and totally uninterested in the traditional drink mixers on the shelf, Laura thought “How hard could this be?!” She gathered fresh citrus and herbs from the garden and got creative in the kitchen, cooking up what would become the duo’s first few flavors - Sage- Lemon, Rosemary-Grapefruit, and Lavender- Lemon. Paired with vodka to bring out the newly minted citrus & herb elixirs, the drinks were an immediate hit. Moira recognized the value instantly and with her 30 years of history in fashion sales and marketing, not 24 hours passed before Muddle & Wilde was born.
The two entrepreneurs got straight to it, brainstorming about packaging and branding while experimenting with flavor ideas on the stovetop in Moira’s kitchen. The passion & momentum only built from there, and three years later their product has achieved the status of a premium brand, carried at retailers such as Whole Foods, Crate & Barrel and Bristol Farms. While they’ve had to scale beyond what Moira’s kitchen could handle, Muddle & Wilde’s mixers are still made by hand and cooked in small batches using organic citrus & herbs.
Moira GilbertCEO and Co-founder
Laura MenzCo-founder and creative director
Amanda Fuller's baby shower
Women's owned businesses
Find out why Laura LOVES Muddle & Wilde