|Founder||Joyce Zhu, Jane Xie|
|Headquarters||Bridgewater, NJ, USA|
|Press Contact||Joyce Zhu|
Numa Foods is a women-owned and family operated manufacturer of healthy Asian-inspired candies. The current line, inspired by Asian nougat, are all-natural creamy taffies with benefits - meaning 40% less sugar and 200% more protein than leading candy bars in America. There are five deliciously creamy and chewy flavors - strawberries 'n cream, creamy coconut (dairy free), caffeinated coffee (contains as much caffeine as an espresso in one serving), original creme, and chocolate milk with peanuts. All of Numa's candies are made with simple and fresh ingredients you can taste and feel good about. The candies are individually wrapped and come in 8-piece, 3.7oz resealable pouches. They are currently available on Amazon, Yamibuy, and about 50 stores in NYC. Numa Foods was selected as dairy snack frontrunner innovators by the Land O' Lakes Dairy Accelerator in 2018 and the Dairy Farmers of America Accelerator in 2019. Numa will be launching a new plant-based peanut butter candy line later in 2020.
Numa means daughter and mother in Chinese as Numa's story started when the founder's mom, Jane, made the founder, Joyce, a healthier version of her favorite childhood candies. Prior to Numa, Joyce was a traveling management consultant. She has an autoimmune disease for which she has to limit sugars and eat whole foods, but she also has a major sweet tooth so with the busy schedule she was struggling to find a healthier alternative. One day, she mentioned her problem to her mom and Jane whipped up these natural, delicious candies that her mom used to make her in China. They were the perfect, delicious solution and since trailing at local NJ farmer's markets in 2017, Joyce and Jane personally scaled their heirloom recipe from their home kitchen to a dedicated, FDA-licensed facility in PA where they maintain traditional production methods for the highest quality.