Numi Organic Tea

Organic, Fair Trade Pu-erh Teas, Daily Super Shots and Tea Latte Concentrates

Company overview

Date Established:
Description:
Organic, Fair Trade Pu-erh Teas, Daily Super Shots and Tea Latte Concentrates
Founder:
Founders:
Ahmed Rahim
,
Reem Hassani
,
Headquarters:
Oakland, CA
Industry:
Beverage
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about

Numi’s vision is to inspire well-being of mind, body and spirit through the simple art of tea. Numi elevates the tea experience through innovation and quality, as well as its commitment to the environment and our global community. Numi hopes to educate and influence others to make a difference in their contribution to society. Numi is an organization that celebrates difference and creativity; the company occupies a vibrant office space and tea garden that invites all to find their own thoughts and visions and take the tea transformation.

Numi Organic Tea sources its teas and ingredients directly from fair labor gardens that pay farmers and workers fair wages that allow their families to thrive. Over half of Numi’s teas are sourced from Fair Trade CertifiedTM gardens, which empower tea growers to invest Fair Trade premiums back into their communities. In 2013, Numi introduced its new Fair Labor Practices (FLP) program, a proprietary verification program that uses a continuous improvement model to focus on labor and workplace conditions throughout Numi’s entire foreign supply chain. To date, all of our pu•erh tea blends are Verified Fair LaborTM. Numi is constantly working to improve and expand its commitments to the communities it works with, and aims to have all its products socially certified.

founding story

Numi was founded in 1999 in Oakland, California by brother and sister Ahmed Rahim and Reem Hassani with a vision to share the transformative, healing power of tea with the world. They named their company after the steeped dried desert lime they drank in their early childhood in Baghdad, Iraq. The drink symbolizes hospitality and community (numi means “citrus” in Arabic). Creative, conscious change-makers, they have introduced little-known herbs and teas to the United States, while advancing human rights and sustainable causes around the globe.

Bios

Ahmed Rahim
CEO & Co-Founder

Ahmed is the alchemist behind Numi’s teas, creating unique, innovative, and delicious blends with his tea’m. Before co-founding Numi, he studied theater and psychology in New York City, then spent a decade living, working and traveling in Europe as a professional filmmaker and photographer. He began designing teahouses in Prague, where he learned about tea’s culture, ceremonies, and its many health benefits. He speaks English, Arabic, Czech, French and German.

Reem Hassani
CBO & Co-Founder

At Numi, Reem oversees brand identity, including all packaging design, brand voice and experience. An artist by trade (including a Diploma d’Arte from Lorenzo de Medici Art Institute in Florence, Italy and an M.F.A. in Arts & Consciousness Studies from JFK University), Reem’s original artwork has been a source of inspiration for Numi’s brand vision and packaging. In 2019, she was honored as one of Progressive Grocer’s Top Women in Business.

Products

Sweet Slumber
Sweet Slumber features a dreamy blend of herbs, chamomile, and potent valerian root that relieves stress and inspires rest and relaxation. The combination of pro-sleep and anti-anxiety herbal ingredients creates a calming bedtime experience.

Sweet Slumber

$
7.49
Description:
Sweet Slumber features a dreamy blend of herbs, chamomile, and potent valerian root that relieves stress and inspires rest and relaxation. The combination of pro-sleep and anti-anxiety herbal ingredients creates a calming bedtime experience.
Details:
Valerian Root (Valeriana officinalis) profoundly supports tranquility and sleep without grogginess*. Passionflower (Passiflora incarnata), our purple beauty, is known to reduce stress and mild anxiety*. Hop Flowers (Humulus lupulus) ease the nervous system and occasional sleeplessness*. The chamomile in Sweet Slumber comes from Numi's Fair Trade partners in Faiyum, Egypt, where Fair Trade has provided marriage loans to young couples, and all workers are given shares in the company.
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Flowering Tea
Flowering Tea™ is the most innovative art form in loose leaf tea. Organic tea leaves are handsewn around flowers, these rare Leaves of Art™ slowly blossom into a bouquet of breathtaking shapes and exquisite flavors. This handcrafted mahogany bamboo chest contains a small box of 6 Flowering Teas™ and a glass teapot.

Flowering Tea

$
39.99
Description:
Flowering Tea™ is the most innovative art form in loose leaf tea. Organic tea leaves are handsewn around flowers, these rare Leaves of Art™ slowly blossom into a bouquet of breathtaking shapes and exquisite flavors. This handcrafted mahogany bamboo chest contains a small box of 6 Flowering Teas™ and a glass teapot.
Details:
Organic green tea, Amaranth flower, Osmanthus flower, Organic oolong tea, Organic black tea, lily, Jasmine flowers, Jasmine scented organic white tea, lavender flowers, hibiscus flower Put one Flowering Tea blossom in glass teapot. Pour boiling water over tea and steep until leaves have fully opened (3-4 minutes). Swirl tea to even flavor before serving. Each Flowering Tea can be re-steeped 2-3 times. Enjoy!
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World of Tea
With 45 Black, Green, Mate & Herbal Tea Bags, this collection of tea takes the drinker on a journey across the globe. From spicy Golden Chai (India) to sweet Aged Earl Grey (Italy) to zesty Mate Lemon Green (Brazil), your foodie friends will be able to explore different cultures without leaving the house. Numi’s organic, full-leaf quality teas come individually wrapped in compostable overwrap to ensure tea is fresh every time, and the bamboo gift box makes for a stunning gift that doesn’t even need wrapping.

World of Tea

$
32.99
Description:
With 45 Black, Green, Mate & Herbal Tea Bags, this collection of tea takes the drinker on a journey across the globe. From spicy Golden Chai (India) to sweet Aged Earl Grey (Italy) to zesty Mate Lemon Green (Brazil), your foodie friends will be able to explore different cultures without leaving the house. Numi’s organic, full-leaf quality teas come individually wrapped in compostable overwrap to ensure tea is fresh every time, and the bamboo gift box makes for a stunning gift that doesn’t even need wrapping.
Details:
Contains an assortment of teas and teasans from around the world in a handcrafted bamboo box. Breakfast Blend (England), Aged Earl Grey (Italy), Golden Chai (India), Mate Lemon Green (Brazil), Jasmine Green (China), Gunpowder Green (Taiwan), Rooibos (South Africa), Moroccan Mint (Morocco) and Chamomile Lemon (Egypt). 45 tea bags in total. Fair Trade Certified™ organic tea (black tea, green tea), Fair Trade Certified™ organic rooibos, Fair Trade Certified™ organic mint, Fair Trade Certified™ organic chamomile, organic lemon myrtle, organic spices, organic yerba mate, organic bergamot oil. Bamboo is a natural, earth-friendly material known for its swift growth, strength, and ease to work with. It is one of the planet’s most untapped and renewable resources. Since our partnership began in 1999, Numi has sourced bamboo directly from a group of artisans in China. This collective consists primarily of women who have been given the opportunity to support and improve their family’s livelihood thanks to this handcraft project.
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Turmeric Chai Golden Latte
A spice of life, Turmeric is an ancient root in the ginger family. Used as a potent ingredient in Ayurvedic diets, Turmeric is associated with many health properties. Black pepper has been added for its potential benefit in activating turmeric’s properties. Blended into a delicious latte, Numi’s Turmeric Chai whips up a spicy warmth with ginger.

Turmeric Chai Golden Latte

$
14.99
Description:
A spice of life, Turmeric is an ancient root in the ginger family. Used as a potent ingredient in Ayurvedic diets, Turmeric is associated with many health properties. Black pepper has been added for its potential benefit in activating turmeric’s properties. Blended into a delicious latte, Numi’s Turmeric Chai whips up a spicy warmth with ginger.
Details:
A delicious latte whips up a spicy warmth. The addition of black pepper activates the turmeric’s benefits. Fair Trade Certified™ organic turmeric, organic cinnamon, organic ginger, organic cardamom, organic nutmeg, organic licorice root, organic black pepper Numi is proud to contribute incremental funds to our new turmeric partners in Madagascar and help facilitate their transition to Fair Trade Certification. With your help, we’ve built 22 wells serving clean drinking water to 3,500 turmeric farmers and their families in Madagascar.
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retailers

Amazon
Kroger
Sprouts
Whole Foods

press releases

Press articles

Business Insider
9 women entrepreneurs share the business advice they received when they were starting out that they decided to ignore — and why doing so ultimately led to their success
"We were told that if we chose to start a business driven by ethical sourcing and a commitment to environmental responsibility, we would not achieve success," Reem Rahim recalled.
NOSH
Numi Organic Tea Marks Earth Day with 2020 Carbon Neutrality Pledge
As part of its celebration of Earth Day, Numi Organic Tea, an award-winning social enterprise, founding B Corporation member, and leading purchaser of organic, Fair Trade Certified teas, has announced its commitment to go carbon neutral by 2023.
Thrillist
Calm Your Coronavirus Anxiety With These Herbal Teas
Thanks to centuries of global trade, we don’t have to scour special markets or gardens for the best teas. Here are some of my favorite herbs that make fantastic relaxing teas:

testimonial