Nunona was born to mother, Krista Maas de Villiers, who had spent her entire career traveling the world focused on infant nutrition and developing infant nutritional products. With the belief that the best gift you can give your child is a lifetime of health, Krista knows you can help secure this by optimizing your nutrition in the first 1000 days. However, when Krista embarked on her own motherhood journey, she realized she no longer wanted the products she had previously developed. Instead, Krista wanted to nourish her body and her baby with whole food, plant-based nutrients; not synthetic supplements. Recognizing there were no products available in the market that aligned with the science and evidence based support for whole food infant nutrition, Krista began making her own products for her pregnancy. The products Krista made helped optimize her breast milk quality during breastfeeding and helped to nourish her baby once she went onto solids. Nunona launched with Mama Balls, energy balls specially formulated to help optimize the quality of breast milk and began taking orders for them on May 12th, 2020 and started shipping July 2020.