San Francisco, CA: Oliver Charles, a premiere sweater brand creating the go-to item for modern professionals is releasing a limited edition summer sweater. After spending the last year stuck inside, the founders of Oliver Charles envisioned a product that reflected the joys of getting outside and honored the many weekend trips to the Sierras that were missed in 2020.
Oliver Charles' unique, limited edition emerald blue color is inspired by optimism as we exit the global pandemic. It's the perfect piece for renewed weekend adventures to Lake Tahoe, weekday happy hours at Bodega, or sunny days at Dolores Park. They use a unique blend of ultra-fine merino wool and Khullu, a super fiber naturally shed from the underbelly of high elevation Tibetan yak. Khullu is often referred to as a sustainable alternative to cashmere.
Every Oliver Charles sweater is 3D-knit in one piece without seams, reducing fabric waste to 0 while increasing strength. Buying an Oliver Charles means investing in a sweater that lasts a lifetime.
"As you're driving around the northern tip of Lake Tahoe, there's this moment where you emerge from the trees atop a small hill, and then BOOM, there's this huge glistening deep emerald blue lake that takes your breath away. That's the feeling we want to replicate when people see The Jewel of The Sierras Sweater." - Slater McLean, Co-founder of Oliver Charles.
The emerald blue unisex Khullu (yak wool) sweater is being called The Jewel of The Sierras, the founder's favorite pseudonym for Lake Tahoe. The unique sweater color attempts to mimic the crystal clear blue/green waters found in the alpine lake. The company is only producing 75 sweaters in this color and will offer them exclusively on their website and at local craft fairs around the Bay Area, starting June 8th. The Jewel of The Sierras limited edition comes in standard sizes XS - XXL and retails for $220.
About Oliver Charles
Whether you're juggling big life decisions, powering through zoom calls, having rooftop drinks at El Techo, or exploring peaks of Yosemite, your Oliver Charles sweater will always be there for you. As the most versatile item in your closet, Oliver Charles sweaters let you quickly and elegantly shift between work and life, which is increasingly important as we blur the lines between the two.
Oliver Charles sweaters are made in Brooklyn, NY, on advanced 3D-knitting machines that "print" each sweater in a single piece without seams, making them lighter and stronger. This is important because wearing clothes for 9 months longer reduces our individual carbon footprint by 30%. Each sweater is made from khullu ("coo-loo"), a super fiber from high elevation Tibetan Yak, and merino wool. Both materials are world-renowned for temperature regulation and odor resistance, ideal for repeat wear and simplifying your life. It's not just a sweater. It's a single item for all of life.