NEW YORK – July 11, 2021 –Out East Eyewear, the Hamptons-based luxury eyewear company, today announced the launch of Boho Sun, their second sunglasses collection.
Adding to Out East Eyewear’s existing lineup, Boho Sun features seven of the hottest summer styles—stunning ‘must have’ sunnies that include luxurious 24k gold titanium, utility blue light and bold frames that deliver an iconic summer look. The campaign is inspired by the sensations of energy produced by the sun. The soul of Tulum, the air of freedom and positivity, are the essence of this campaign.
"Whether you’re in the city, at an event, or on the beach these luxury sunglasses will complement any scenario,” explained Dylan Grace Co-Founder of Out East Eyewear. “As we see every summer, your sunglasses become one of the most important elements of your signature look. Your sunglasses become ‘you’ to a certain extent when you’re out and about, so we help you make an impression. We are confident that our Boho Sun collection contains some of the summer’s ‘must have’ accessory for Hampton goers.”
Out East Eyewear complements style with value. The brand features a unique replacement program. If an owner of Out East eyewear loses or breaks a pair, they can replace them up to twice a year for $35. This offer provides smart luxury and promotes the carefree lifestyle Out East.
Of seven pairs launching, the star sunglasses in the collection are:
- The Watermill—This 24k gold titanium pair is the most upscale luxury pair offered by Out East Eyewear. The lightweight luxury pair are designed to stand out as onlookers can notice the 24k gold from across a room. They offer the highest quality manufactured parts using German double barrel hinges, and CR39 polarized lenses and handmade finishes.
- The Sayres—A bold frame with orange lenses, the Sayres are among the hottest styles of the summer and are guaranteed to sell out. These styles are great for day parties, beach, and pool events. They show off a sophisticated style of the season that are a must have for both men and women.
- The Leeton—Blue light bold frame lenses offer protection, utility and luxury to protect eyes from harmful blue light from phones, computers, and screens.
The new collection luxury styles use only premium grade materials that are ethically sourced such as Italian cellulose acetate, a plant based renewable material sourced from Mazzuchelli, the worlds premium heritage house. As well as ultra-lightweight titanium, 24k gold plated frames with German double barrel OBE hinges, and premium CR39 polarized lenses. Hundreds of elaborate processes go into each frame, and a multitude of craftspeople contribute to the final product.
Born out of a Hamptons summer house, Out East Eyewear now sells its products in the Hamptons, Cape Cod, Nantucket, New York City, New Orleans, Tulum and online. The brand’s founders, Martha Nolan, Dylan Grace and Jeremy Valeda are looking to disrupt the eyewear industry with their unique brand and innovative replacement program.
For more information about Out East Eyewear, visit outeasteyewear.com.