MONTAUK — March 12, 2021 — The new Hamptons-based luxury eyewear brand, Out East Eyewear, is proud to announce the recent launch of its first-ever sunglasses collection, right in time for the 2021 summer season. Founded by Dylan Grace, Jeremy Valeda, and Martha Nolan, who met while quarantining in a Montauk summer house in June of 2020, aim to disrupt the eyewear industry by providing a viable option to replace the premium sunglasses market at an affordable price.
The collection is currently comprised of sixteen premium quality sunglasses, though there are plans to expand into other areas of eyewear in the coming months. Each pair of sunglasses is designed carefully in the Hamptons and is sold on the Out East Eyewear website and will be in various stores and boutiques across the country over the coming weeks.
“After spending the summer of 2020 in a house full of New Yorkers who loved their sunglasses but kept losing them, we knew there was an opportunity to solve a frequent problem,” said Grace, Head of Strategy and Co-Founder of Out East Eyewear. “Our biggest value proposition is our replacement program. The program allows customers to live carefree, replacing lost or broken glasses up to twice a year for just $35, no questions asked”.
Each style is polarized and named after iconic streets in the towns of the Hamptons. Out East Eyewear only uses premium grade materials to craft their frames, such as Italian cellulose acetate – a renewable plant-based material. Out East Eyewear has a pair of sunglasses for everyone, from light-weight aviators, classic unisex styles to gold-plated round lenses.
Sunglasses retail between $195 - $225 and are available for immediate purchase at https://www.outeasteyewear.com.
LINK TO PRODUCT AND LIFESTYLE IMAGES:
For more information, please contact Dylan Grace at email@example.com.
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