Petaluma joined 1% for the Planet, pledging to donate 1% of annual sales to support nonprofit organizations focused on the environment. "Feeding your dog a plant-based dog food is a low-effort, high-impact way to live more sustainably. While many eco-friendly lifestyle changes can be expensive (buying a more fuel-efficient car) or tough to make stick (reducing meat in your own diet), switching to more sustainable dog food is simple, affordable, and impactful. We are proud to join like-minded brands that are prioritizing the planet over profits by participating in 1% for the Planet," says Garrett Wymore, co-founder and CEO of Petaluma.
"Currently, only 3% of total philanthropy goes to the environment and, only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members is doing its valuable part to increase giving and support on-the-ground outcomes. We're excited to welcome Petaluma to our global movement," says Kate Williams, CEO of 1% for the Planet.
By contributing 1% of their annual sales, thousands of 1% for the Planet members have raised over $300 million to support approved environmental nonprofits around the globe. Nonprofits are approved based on referrals, track record and environmental focus. Thousands of nonprofits worldwide are currently approved.
About 1% for the Planet
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our business members and individual members have given hundreds of millions of dollars to our approved nonprofit partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all.