|Founder||Brian White, Liz White|
|Headquarters||Austin, TX, USA|
|Press Contact||Brian White|
Founded in 2018, PickleSmash is the original pickle salsa! This Texas-based salsa is your new put-it-on-everything condiment. A tangy blend of pickles, garlic, onions, jalapeños, and spices, PickleSmash is 100% tomato-free! With zero fat, zero sugar, and zero carbs, this like-nothing-else condiment is perfect for healthy snacking. An excellent fit for all manners of dietary choices, PickleSmash is keto-, paleo-, vegan-, vegetarian-, and gluten-sensitive-friendly. With flavors ranging from mild, medium, and hot, you choose your level of dill + heat blend that best suits your taste buds.
PickleSmash still holds the Texas State Fair record for most new product sold, and best-selling condiment at the Go Texan Pavillion. This unique and innovative food continues to bring home awards including most unique salsa at the Austin Hot Sauce Festival in 2019. PickleSmash can be found online or in over 100 retail stores including SPEC's, Central Market, local grocers, and coming in 2021 - HEB grocery stores.
As soon as Liz and Brian met, everything mashed. Life, love, and this one-of-a-kind recipe.
How did it happen you ask? Well... they always had a passion for cooking and they started experimenting with different recipes on the weekend. It became a really fun thing for their family to do together. One night they were making hot dogs and didn’t have any dill relish. Brian started chopping up some pickles and mixed them with onions, jalapeños, and some seasoning. It was amazing! That ignited the flame. The next weekend he added more ingredients and shook things up.
They jarred it and started to give the salsa out as gifts for friends and family to try. They all loved it, so they shared it with more people. Everyone told us we should sell it. The love kept growing and the product took on a life of its own.
They knew they had stumbled upon something big! A unique creation made from pickles. With no tomatoes and no artificial colors or preservatives, you'll never think of salsa the same way again!
Co-Founder | President
Liz is the President, Chairman, and majority owner of Mashup Foods, Inc. While diligently working to grow our business, she continues to work her full-time job as a senior mortgage lender. She is involved in the business daily and is a key contributor to the vision of the company and the strategic management of resources.
Co-Founder | CEO
Brian is the Co-Founder and CEO of Mashup Foods, Inc. He is a serial entrepreneur and experienced senior information technology integration expert & consultant with a demonstrated history of working in a diverse range of industries. He is operations-focused and finance-minded. His experience in customer service, training, sales, manufacturing, IT, strategic planning, and business development gives him the ability to think at many levels of business while maintaining a keen focus on growth. He is successful because he consistently surrounds himself with the most experienced advisors and strategic partners.