Cincinnati, OH--Plaine Product, a personal care products company focused on reducing single-use plastics with reusable, refillable packaging, continues their leadership position in sustainability in their own industry and beyond by creating a collaborative dialogue between consumers and businesses in the travel industry. Via an open letter, Plaine Products seeks to connect like-minded travelers and hosts by urging home sharing platforms to add a sustainability search feature to their websites. The Plaine Products CEO, Lindsey McCoy is encouraging hosts and travelers to sign the letter as a first step in creating an activated and inspired community that is supportive of a sustainable lifestyle with companies that have already demonstrated the ability to advance an industry through their leadership.
Surveys show that 87% of global travelers want to travel more sustainably. Additionally, 40% of those surveyed say that online booking sites offering eco-friendly feature options would help influence their choice of lodging. As more consumers are looking to embrace environmentally sustainable habits, both at home and while traveling, home sharing platforms, which have already significantly changed the travel industry, have a chance to further their leadership position by supporting eco-friendly practices.
“As a small, entrepreneurial company, we consider ourselves a tugboat when it comes to sustainability efforts. We are small and nimble enough to try out something new and have loved seeing larger companies, who have a massive opportunity to make a difference, follow suit. We'd love to see this idea gain traction by getting the attention of Airbnb," said McCoy. “Plus, over the years, we have seen the cumulative impact that all of us can make together and that’s why we’re joining the voices calling on home sharing platforms to add a green filter,” she said.
The company has posted their open letter to a dedicated website, www.airbnbgreenfilter.com, and is collecting signatures from both users and hosts in an attempt to connect green-minded individuals with the leadership of home sharing platform companies. Although their corporate mission is to get rid of single use plastics in bathrooms around the world, with this initiative, Plaine Products hopes to continue to inspire green practices in every room of the home, both at home and abroad. Visitors are asked to sign the letter as a first step in outreach to Airbnb. The website thus has collected nearly 1000 signatures from 30 countries. Those interested in participating can visit www.airbnbgreenfilter.com and enter their name, country, email address, and whether they are a host or a user.