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Preservation of Style

Coffee table book showcasing a visual journey through Los Angeles’ historic apartments

Overview

Date Established 01/2018
Founder Alexandra Gargiulo
Headquarters Los Angeles, CA
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Website https://preservationofstyle.com/
Press Contact Heather Henderson
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About

Preservation of Style is a visual journey through some of Los Angeles’ historic apartments of the 1920s and 1930s. The book focuses on the architecture, history, and style of three key neighborhoods. Preservation of Style celebrates the style of early Los Angeles through the lens of its historical apartments. The photographs emphasize the juxtaposing styles of European Revival and Art Deco apartment houses. The quotes spliced throughout the book help describe the city’s eccentric architecture and history. The photos were all taken on film to parallel the intrinsic value and substance of historic apartment buildings.

Founding Story

Alexandra Gargiulo fell in love with architecture from her summer visits to Napa Valley, CA, where her family’s winery had one of the first dwellings in the area. She grew up with an intrinsic value for the concept of a complex landscape and the production of high-quality tangible effects. Alexandra grew up in Los Angeles and would later attend law school at Southwestern Law School. She has been a resident at both the Ravenswood and the El Royale, where she would have to navigate the streets of Los Angeles on foot to school. She began to fall in love with the old buildings and felt inspired to create a coffee table book.

Alexandra began to philosophize with the notion that at one point in time, every building in this book was considered by their generation as beautiful - but today, they catch her eye because they have style. As women, in particular, we’re always worried about being beautiful - but style is what makes us attractive. This notion is something she felt compelled to capture and preserve.

Alexandra believes the more beautiful and honor we have in our buildings, as a society, the more elevated people become. Historic preservation has historically been this stale and unapproachable issue, so she wants to inspire people to notice the beautiful buildings around them.

Bios

Alexandra Gargiulo

Founder

see bio

Alexandra Gargiulo fell in love with architecture from her summer visits to Napa Valley, CA, where her family’s winery had one of the first dwellings in the area. She grew up with an intrinsic value for the concept of a complex landscape and the production of high-quality tangible effects.

Alexandra grew up in Los Angeles and would later attend law school at Southwestern Law School. She has been a resident at both the Ravenswood and the El Royale, where she would have to navigate the streets of Los Angeles on foot to school. She began to fall in love with the old buildings and felt inspired to create a coffee table book.

Alexandra began to philosophize with the notion that at one point in time, every building in this book was considered by their generation as beautiful - but today, they catch my eye because they have style. As women, in particular, we’re always worried about being beautiful - but style is what makes us attractive. This notion is something she felt compelled to capture and preserve.

Alexandra believes the more beautiful and honor we have in our buildings, as a society, the more elevated people become. Historic preservation has historically been this stale and unapproachable issue. I want to inspire people to notice the beautiful buildings around them.

Gallery