Brands   / 

Proper No. Twelve Irish Whiskey

Irish Whiskey by MMA champion Conor McGregor

Overview

Date Established 09/2018
Founder Conor McGregor
Headquarters
Industries
Beverage
Website https://properwhiskey.com/
Press Contact KLG Public Relations
Social

About

Proper No. Twelve is an Irish Whiskey launched in September 2018, the most impactful launch within the spirits category ever, by MMA champion, entrepreneur, family man and philanthropist, Conor McGregor. The brand and its name were inspired by McGregor's love of Ireland, its people and Irish whiskey. Proper No. Twelve is a blend of Ireland's finest golden grain and single malt whiskey. It is produced in an area known for its rich soil and pure spring water. Proper No. Twelve is triple distilled and aged in oak barrels delivering a taste that is smooth and approachable with hints of vanilla, honey-like sweetness and toasted wood. For each case of Proper No. Twelve that is sold, $5 will be donated to local first responder organizations, up to $1 million annually. SRP: $24.99

Founding Story

Founder, Conor McGregor, and his team searched for a place and people that shared the same passion for Ireland and its whiskey. He found this at the oldest whiskey distillery on the Isle of Ireland and with his master distiller created a unique and special blend. Through much trial and error, they worked together to create a blend of sweet Irish grain and single malt Irish whiskey. The result, a smooth balanced whiskey with hints of vanilla, honey-like sweetness and toasted wood.

Retailers

Target
BevMo
Publix
Safeway
CVS
Total Wine & More

Gallery