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RIND Snacks is a line of chewy, tangy, whole-fruit, “skin-on superfruit” snacks at the intersection of functional and sustainable snacking that welcomes everyone to: “Keep it Real & Eat the Peel." Launched in NYC in 2018, RIND Snacks® are the result of a multigenerational family focus on delicious, all-natural foods that sustain personal and planetary health. By preserving the most nutritious part of California grown, non-GMO certified and organic fruit, RIND’s snacks are packed with up to 3x more fiber and vitamins than traditional dried fruit and also help fight food waste by using the fruit, the whole fruit and nothing but the fruit. The line includes five unique and crave-able flavor blends: Straw-Peary (sweet red apple, bosc pear and thinly sliced strawberry); Tropical (organic pineapple, orange and kiwi), Orchard (persimmon, green apple, peach), Tangy Kiwi (California Kiwi), and the newest flavor, Coco Melon (organic coconut, watermelon and cantaloupe); released in July 2020. Each SKU comes in two-serving, re-sealable pouches ($5.99). RIND Snacks are available for distribution via partners: UNFI KeHE, Chex and Pod Foods. RIND is currently sold in over 600 natural and specialty markets, including Whole Foods, Wegmans, The Fresh Market, Fairway, Kings, Balducci’s, Erewhon, Plum and Foxtrot Markets.
Founder Matt Weiss drew inspiration for RIND Snacks from his great-grandmother, Helen Seitner, a health food pioneer who sold natural, whole grain foods from her “Stay-Well” health shop in Flint, Michigan in the 1920s. “Great-Grandma Helen preached the value of ‘roots, rinds, seeds and stems’ well before kale was cool,” notes Matt. Her advice to never let the most nutritious part of food go to waste, particularly fruit rinds (known for their concentrated health benefits), planted the seed for Weiss to launch his own health food business decades later. For Weiss, RIND Snacks represents his great-grandmother’s passion for both personal health and environmental sustainability.
RIND Snacks aspires to bring healthier, more responsible snacking to “fruit-ion.” Small scraps of discarded food add up to a big problem: Americans waste nearly 40 million tons of food each year. Fruits and vegetables account for nearly 40% of all wasted food in the United States. A large portion of these scraps are the result of overripe, blemished produce or discarded peels which create unnecessary waste that is harmful to the environment. By using the whole fruit, RIND helps fight food waste by reducing the impact that discarded and edible peels represent of the 1.3 trillion tons of global annual food waste.
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