RIND Snacks

A line of skin-on superfruit snacks focused on the power of the peel

Company overview

Date Established:
2018
Description:
A line of skin-on superfruit snacks focused on the power of the peel
Founder:
Founders:
Matt Weiss
,
,
Headquarters:
New York, NY USA
Industry:
Food
Social Media:
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about

RIND Snacks is a line of chewy, tangy, whole-fruit, “skin-on superfruit” snacks at the intersection of functional and sustainable snacking that welcomes everyone to: “Keep it Real & Eat the Peel." Launched in NYC in 2018, RIND Snacks® are the result of a multigenerational family focus on delicious, all-natural foods that sustain personal and planetary health. By preserving the most nutritious part of California grown, non-GMO certified and organic fruit, RIND’s snacks are packed with up to 3x more fiber and vitamins than traditional dried fruit and also help fight food waste by using the fruit, the whole fruit and nothing but the fruit. The line includes five unique and crave-able flavor blends: Straw-Peary (sweet red apple, bosc pear and thinly sliced strawberry); Tropical (organic pineapple, orange and kiwi), Orchard (persimmon, green apple, peach), Tangy Kiwi (California Kiwi), and the newest flavor, Coco Melon (organic coconut, watermelon and cantaloupe); released in July 2020. Each SKU comes in two-serving, re-sealable pouches ($5.99). RIND Snacks are available for distribution via partners: UNFI KeHE, Chex and Pod Foods. RIND is currently sold in over 600 natural and specialty markets, including Whole Foods, Wegmans, The Fresh Market, Fairway, Kings, Balducci’s, Erewhon, Plum and Foxtrot Markets.

founding story

Founder Matt Weiss drew inspiration for RIND Snacks from his great-grandmother, Helen Seitner, a health food pioneer who sold natural, whole grain foods from her “Stay-Well” health shop in Flint, Michigan in the 1920s. “Great-Grandma Helen preached the value of ‘roots, rinds, seeds and stems’ well before kale was cool,” notes Matt. Her advice to never let the most nutritious part of food go to waste, particularly fruit rinds (known for their concentrated health benefits), planted the seed for Weiss to launch his own health food business decades later. For Weiss, RIND Snacks represents his great-grandmother’s passion for both personal health and environmental sustainability.

RIND Snacks aspires to bring healthier, more responsible snacking to “fruit-ion.” Small scraps of discarded food add up to a big problem: Americans waste nearly 40 million tons of food each year. Fruits and vegetables account for nearly 40% of all wasted food in the United States. A large portion of these scraps are the result of overripe, blemished produce or discarded peels which create unnecessary waste that is harmful to the environment. By using the whole fruit, RIND helps fight food waste by reducing the impact that discarded and edible peels represent of the 1.3 trillion tons of global annual food waste.

Bios

Matt Weiss
CEO, Founder

Products

RIND SNACKS™ STRAW-PEARY BLEND (3-Pack)
RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor AND nutrition. When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the rind than anywhere else. The power is in the peel. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free

RIND SNACKS™ STRAW-PEARY BLEND (3-Pack)

$
17.99
Description:
RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor AND nutrition. When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the rind than anywhere else. The power is in the peel. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free
Details:
Sweet red apple, Bosc Pear, and Strawberry
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RIND SNACKS™ SUPERFRUIT SNACK VARIETY (4-Pack)
Includes Tangy Kiwi, Straw-Peary, Orchard Blend & Tropical Blend Varieties When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free

RIND SNACKS™ SUPERFRUIT SNACK VARIETY (4-Pack)

$
24.99
Description:
Includes Tangy Kiwi, Straw-Peary, Orchard Blend & Tropical Blend Varieties When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free
Details:
Tangy Kiwi: Tart and Tangy California Kiwi Straw-Peary: Sweet Persimmon, Tart Apple and Tangy Peach Orchard Blend: Sweet Red Apple, Bosc Pear and Strawberry Tropical Blend : Bittersweet Orange, Pineapple and Tangy Kiwi
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RIND SNACKS™ ORCHARD BLEND (3-Pack)
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free

RIND SNACKS™ ORCHARD BLEND (3-Pack)

$
17.99
Description:
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free
Details:
Sweet Persimmons, Tart Apples and Tangy Peaches
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RIND SNACKS™ TANGY KIWI (3-Pack)
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor. Antioxidants from Vitamin C, Good Source of Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free

RIND SNACKS™ TANGY KIWI (3-Pack)

$
17.99
Description:
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor. Antioxidants from Vitamin C, Good Source of Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free
Details:
Tart & Tangy California Kiwi
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RIND SNACKS™ TROPICAL BLEND (3-Pack)
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free

RIND SNACKS™ TROPICAL BLEND (3-Pack)

$
17.99
Description:
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free
Details:
Bittersweet Orange, Pineapple and Tangy Kiwi
Request Sample
RIND SNACKS™ STRAW-PEARY BLEND (3-Pack)
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the rind than anywhere else. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor AND nutrition. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free.

RIND SNACKS™ STRAW-PEARY BLEND (3-Pack)

$
17.99
Description:
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the rind than anywhere else. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor AND nutrition. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free.
Details:
Sweet red apple, bosc pear & strawberry
Request Sample
RIND SNACKS™ TROPICAL BLEND (3-PACK)
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the rind than anywhere else. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor AND nutrition. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free.

RIND SNACKS™ TROPICAL BLEND (3-PACK)

$
17.99
Description:
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the rind than anywhere else. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor AND nutrition. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free.
Details:
Bittersweet Orange, Pineapple and Tangy Kiwi
Request Sample
RIND SNACKS™ ORCHARD BLEND
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the rind than anywhere else. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor AND nutrition. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free.

RIND SNACKS™ ORCHARD BLEND

$
17.99
Description:
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the rind than anywhere else. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor AND nutrition. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free.
Details:
Sweet Persimmons, Tart Apples & Tangy Peaches
Request Sample
RIND SNACKS™ TANGY KIWI
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the rind than anywhere else. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor AND nutrition. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free.

RIND SNACKS™ TANGY KIWI

$
17.99
Description:
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the rind than anywhere else. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor AND nutrition. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free.
Details:
Tart & Tangy California Kiwi
Request Sample
RIND SNACKS™ SUPERFRUIT SNACK VARIETY 3-PACK
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the rind than anywhere else. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor AND nutrition. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free.

RIND SNACKS™ SUPERFRUIT SNACK VARIETY 3-PACK

$
17.99
Description:
When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the rind than anywhere else. The power is in the peel! RIND’s tangy and chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor AND nutrition. Antioxidants from Vitamin C, High in Fiber, No Sulfates, Nothing Added, Kosher, Non GMO, Gluten Free.
Details:
Bittersweet Orange, Pineapple and Tangy Kiwi, Sweet Persimmons, Tart Apples & Tangy Peaches
Request Sample
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retailers

Whole Foods
Amazon
Fairway Market
Kings
Wegmans

Press articles

Popsugar
15 Healthier Alternatives to Fruit Snacks That Kids Will Still Love
Did you know there are tons of nutrients naturally found in fruit peels and rinds?
Eat This, Not That!
50 Best Healthy Snacks to Buy for Weight Loss
Unlike other dried fruit snacks, Rind leaves the peel on—which retains more micronutrients. This Straw-Peary Blend variety packs slices of skin-on pears, apples, and strawberries.
15 best high fiber snacks
RIND superfruit snacks selected by a registered nutritionist as a great fruit crisp snack to meet your fiber and fruit quota
Los Angeles Times
18 healthy (but still delicious) snacks you can get delivered to your door
Featuring RIND's new sun dried fruit variety packs
Cheddar
Snack startup rind tackles food waste by embracing fruit skins
For Rind snacks, using the whole fruit is core to the business. To reduce food waste, the food brand is maximizing use of rinds. Matt Weiss, Founder of Rind Snacks, joined Cheddar to discuss the benefits of consuming the fruit skins.

testimonial

“Dried kiwi is the new black! Stop what you’re doing and get yourself a bag of RIND…they’re freakin delicious!”
Jenny Mollen
New York Times best selling author and instagram personality
“RIND’s are gold! These snacks make for a great pick-me-up pre or post-workout or as an anytime snack on the go.”
Carolyn Jung
Chef & James Beard Award Winner
“They tasted so great, I had to portion out the snacks so I wouldn’t eat the entire bag in one sitting."
Connie Chen
Insider Picks Editor, Business Insider