RIND Snacks
brand RIND Snacks

A line of skin-on superfruit snacks focused on the power of the peel

RIND Snacks A line of skin-on superfruit snacks focused on the power of the peel


Date Established 12/2017
Founder Matt Weiss
Headquarters New York, NY USA
Press Contact Alessandra Luckey


RIND SNACKS™ Coconut Crisps
RIND SNACKS™ Coconut Crisps $5.99


RIND Snacks is a line of chewy, tangy, whole-fruit, “skin-on superfruit” snacks at the intersection of functional and sustainable snacking that welcomes everyone to: “Keep it Real & Eat the Peel.” Launched in NYC in 2018, RIND® is the result of a multigenerational family focus on delicious, all-natural foods that sustain personal and planetary health. By keeping the rind on the fruit, RIND®’s snacks are packed with more fiber and vitamins than traditional dried fruit and also help fight food waste by using the fruit, the whole fruit, and nothing but the fruit. Every product is Non-GMO Project Verified, vegan and gluten-free. The Skin-On Dried Fruit line is available in Straw-Peary, Orchard, Tropical Blend, Coco-Melon, Coconut Crisps and Tangy Kiwi. For more information on RIND®, visit or follow them on social @rindsnacks.

Founding Story

Founder Matt Weiss drew inspiration for RIND Snacks from his great-grandmother, Helen Seitner, a health food pioneer who sold natural, whole grain foods from her “Stay-Well” health shop in Flint, Michigan in the 1920s. “Great-Grandma Helen preached the value of ‘roots, rinds, seeds and stems’ well before kale was cool,” notes Matt. Her advice to never let the most nutritious part of food go to waste, particularly fruit rinds (known for their concentrated health benefits), planted the seed for Weiss to launch his own health food business decades later. For Weiss, RIND Snacks represents his great-grandmother’s passion for both personal health and environmental sustainability.

RIND Snacks aspires to bring healthier, more responsible snacking to “fruit-ion.” Small scraps of discarded food add up to a big problem: Americans waste nearly 40 million tons of food each year. Fruits and vegetables account for nearly 40% of all wasted food in the United States. A large portion of these scraps are the result of overripe, blemished produce or discarded peels which create unnecessary waste that is harmful to the environment. By using the whole fruit, RIND helps fight food waste by reducing the impact that discarded and edible peels represent of the 1.3 trillion tons of global annual food waste.


Founder Bio Image

Matt Weiss

CEO, Founder
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Scary Mommy 11 Healthy Snack for Kids Options — When The Snack Monster Comes, You’ll Be Ready

Whether or not your kid eats fruit, trust us, they’ll eat these. Rind dried fruit snacks are just that — pieces of fruit that are dehydrated just enough to maintain their chewy, flavorful goodness.

Business Insider I can’t stop eating these dried snacks made from fruit skins

Insider Picks writes about products and services to help you navigate when shopping online.

POPSUGAR I'm a Dietitian, and These Are My Go-To Snacks For Weight Loss on Amazon

RIND Snacks is recommend as a snack to buy from Amazon because the rind is filled with fiber.

TODAY 12 high-fiber snacks to keep stocked at home

RIND was highlighted in this article because it keep the rind on its fruit, which results in more fiber and great taste.

15 best high fiber snacks

RIND superfruit snacks selected by a registered nutritionist as a great fruit crisp snack to meet your fiber and fruit quota

Popsugar 15 Healthier Alternatives to Fruit Snacks That Kids Will Still Love

Did you know there are tons of nutrients naturally found in fruit peels and rinds?

Los Angeles Times 18 healthy (but still delicious) snacks you can get delivered to your door

Featuring RIND's new sun dried fruit variety packs

Oprah Magazine 25 Healthy road trip snacks nutritionists swear by

For a snack that will keep you full longer, try RIND.

Women’s Health 30 Packaged vegan snacks that are actually healthy

It’s smart for everyone to have “emergency” snacks on hand at all times—hey, you never know when that hanger will start to creep in.

Eat This, Not That! 50 Best Healthy Snacks to Buy for Weight Loss

Unlike other dried fruit snacks, Rind leaves the peel on—which retains more micronutrients. This Straw-Peary Blend variety packs slices of skin-on pears, apples, and strawberries.

Parade 50 Vegan Snacks to Try Right Now

There are plenty of healthy vegan snacks out there that you can purchase, order, or even make yourself at home.

New York Times Dried fruits with more texture

Rind, a new fruit snack that includes the peel, is a treat suitable for a cheese board or a nibble on the go.

Cheddar Snack startup rind tackles food waste by embracing fruit skins

For Rind snacks, using the whole fruit is core to the business. To reduce food waste, the food brand is maximizing use of rinds. Matt Weiss, Founder of Rind Snacks, joined Cheddar to discuss the benefits of consuming the fruit skins.

The Zoe Report Gift Ideas For Foodies That Are Equal Parts Unique & Delicious

When it comes to finding gift ideas for foodies, there are a couple of things to consider.

Women's Health The 30 Best Whole30-Approved Snacks You Can Make At Home Or Find On Amazon

RIND's Strawy-Peary blend was recommend as a Whole30-approved snack to buy because it is full of vitamins, minerals and no added sugar.

Good Morning America Sustainable snacks that taste good and do good for the environment

This company believes in "the power of the peel" and is shaking up the dried fruit industry with products that keep the rind intact in dried fruit to deliver more vitamins, fiber and antioxidants. These Are the Best Valentine’s Day Gifts for Kids

Features RIND Snacks.


start quotation marks “Dried kiwi is the new black! Stop what you’re doing and get yourself a bag of RIND…they’re freakin delicious!” end quotation marks
Jenny Mollen New York Times best selling author and instagram personality
start quotation marks “RIND’s are gold! These snacks make for a great pick-me-up pre or post-workout or as an anytime snack on the go.” end quotation marks
Carolyn Jung Chef & James Beard Award Winner
start quotation marks “They tasted so great, I had to portion out the snacks so I wouldn’t eat the entire bag in one sitting." end quotation marks
Connie Chen Insider Picks Editor, Business Insider