NEW YORK, NY - MAY XX, 2019 - In just under a year, New York-based RIND Snacks, the dried superfruit snack start-up focused on the power of the peel, has made its way into the aisles of over 250 natural and specialty markets and continues to expand nationwide.
Since launching in March 2018 in New York City, RIND has expanded to specialty grocers across the country, including Whole Foods Markets, Fairway, Balducci’s, Kings, Foragers, Erewhon Natural Markets and Hu Kitchen.
“With the support of some of the country’s most well-known and trusted natural grocers and our ever-growing fans, we’ve seen triple digit month-over-month growth online and offline since launching just under a year ago,” said Matt Weiss, Founder, RIND Snacks. “We have found our competitive edge in a two billion dollar snack marketplace; which is, in our case, the literal edge of the fruit! We’re excited to continue on an upward trajectory of reaching more consumers through new strategic partnerships and product launches in our second year. ”
RIND sits at the intersection of two of the most powerful trends in better-for-you snacking today, functionality and sustainability. By preserving the most nutritious part of California grown, non-GMO and organic fruit, RIND snacks are packed with up to three times more fiber and vitamins than traditional dried fruit. Further, by using the whole fruit, RIND helps fight food waste, by reducing the impact of discarded and edible peels that contribute to the 1.3 trillion tons of annual global food waste.
The brand’s three distinctive SKUs - Tropical Blend, Tangy Kiwi and Orchard Blend - have become a fan favorite online -- where they recently cracked Amazon’s top 20 best selling fruit snacks -- and offline, where the brand can be found on the shelves of some of the most well known specialty food stores in the country. This summer, RIND is launching a fourth peel-powered SKU that the company will debut at the Summer Fancy Food Show (June 23-25, 2019 - Jacob K. Javits Convention Center, New York). The company’s new Straw-Peary Blend will feature a mix of gently dried California pear, organic honeycrisp apple and thinly sliced strawberries for a delicious, nutritious and naturally sweet snack.
Over the last few months RIND Snacks has captured nearly 95 million audience impressions in top tier outlets and trade and online publications, including Business Insider, Food Network, Women’s Health, O, The Oprah Magazine, Cheddar, Chowhound and more.
To learn more about RIND Snacks and the company’s quest to maximize nutrition and minimize waste, visit www.rindsnacks.com.
About RIND Snacks
RIND Snacks makes a line of tangy, chewy and craveable dried fruit snacks focused on the power of the peel. By preserving the most nutritious part of California grown, non-GMO and organic fruit, RIND Snacks are packed up with up to 3x more fiber and vitamins than traditional dried fruit and help fight food waste by using the fruit, the whole fruit and nothing but the fruit. RIND Snacks includes 3 SKUs in two sizes (3oz and 1.5oz stand up pouches) with a fourth launching in 2019. All contain blends of gently-dried, unsweetened slices of fruit with no added sugar or preservatives.
Bringing a Healthier Mission to Fruit-ion:
In addition to being delicious, RIND brings healthier, more responsible snacking to fruit-ion. Small scraps of discarded food add up to a big problem: Americans waste nearly 40 million tons of food each year. Fruits and vegetables, in particular, account for nearly 40% of all wasted food in the United States. These scraps, much of it discarded peels or overripe produce, are responsible for nearly 20% of total municipal solid waste. Since the majority of fruits have edible peels, throwing them away creates unnecessary waste. RIND’s mission is to educate consumers that they can snack better and do better by eating the fruit, the whole fruit and nothing but the fruit.