NEW YORK, April 2020 – Amidst the global pandemic, RISE Brewing Co. the nitro cold brew coffee company, aims to show the company’s appreciation for their local healthcare and emergency responses workers by initiating a buy RISE, give RISE program in which for every can sold on their website, RISE will donate one can to healthcare workers on the front lines.
“At RISE, we have tremendous gratitude for what our nation’s healthcare and emergency response workers have done and are continuing to do to fight this virus, so as a team we are doing what we can to keep them fueled,” said RISE Brewing Co. chief operating officer, Melissa Kalimov. “On March 25th we announced that for each can of coffee we sell on our website, we will donate one to the healthcare teams on the front lines – and our marketing team is working aggressively to get the product into the right hands.”
Since launching the program a couple weeks ago, RISE Brewing Co. has delivered over 54,000 cans of organic nitro cold brew coffee to 100+ hospitals and medical centers (and growing) across the country, with a particular focus on the greater NYC area, California and the Pacific Northwest – which are among the zones getting hit the hardest.
If you know of a team or organization that could use this support, please reach out to firstname.lastname@example.org and the RISE team will get back to you ASAP.