RISE Brewing Co. Expands Product Line with New Multi-Serve 32 Fl Oz Non-Nitro Cold Brew Coffee Offerings
Brand Logo RISE Brewing Co. dividng line Jul 14, 2021

NEW YORK, July 14, 2021 –– Continuing to innovate and expand on their product lines, RISE Brewing Co., the nitro cold brew coffee and oat milk company focused on organic beverages with real ingredients, has announced that their Organic Nitro Cold Brew Coffee flavors - Original Black, Oat Milk Latte, Oat Milk Mocha and Oat Milk Vanilla - will now be available in Non-Nitro Multi-Serve Cold Brew Coffee tetrapaks. The new 1 quart servings will be available on the RISE Brewing Co. website for $49.99 starting July 1st, 2021.

“After running through customer feedback and taking a closer look at purchasing patterns, we saw an opportunity to develop a solution for those who enjoy multiple cups of cold brew each day,” said Melissa Kalimov, RISE Brewing Co. Chief Operating Officer. “We’re excited to expand our beverage offerings & give customers a perfect work from home caffeine option to fuel their focus.” Harry Connolly, RISE’s Director of Sales, shares, “SPINs data shows us that the Multi-Serve item sales have grown by 45% during the last year, contributing to over one third of the total RTD Coffee category growth, despite only contributing to a fifth of the category’s sales.”

The new RISE Brewing Co. Multi-Serve Nitro Cold Brew Coffees are dairy free, vegan, USDA Organic, Non-GMO and contain 32 ounces per container – so, 4-6 glasses of a 6-8 oz pour. Re-imagining how to best communicate the caffeine level on the packaging, RISE has equipped each Multi-Serve flavor with a specified caffeine level ranging from 1-3, which can be viewed on the front of each tetrapak.

All four Multi-Serve Cold Brew Coffee flavors will be available for purchase on the RISE Brewing Co. website for $49.99 starting July 1st, 2021 and in select retailers soon after.

For media inquiries and sample requests, please contact alex@prezzroom.com / 610-781-6801.

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