RiseWell

Fluoride-free, natural and clinically effective toothpaste using non-toxic, pure ingredients

Company overview

Date Established:
2020
Description:
Fluoride-free, natural and clinically effective toothpaste using non-toxic, pure ingredients
Founder:
Founders:
John Estrada
,
Kori Estrada
,
Dr Derek Gatt
Headquarters:
New York, NY
Industry:
Beauty
Health
Social Media:
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about

Risewell is a fluoride-free, clinically effective natural toothpaste that uses the highest quality non-toxic ingredients to provide exceptional oral care. Instead of simply removing the toxic ingredients found in traditional toothpastes, RiseWell swaps in 100% safe and natural alternatives that clean and protect just as effectively. Most natural toothpastes don’t work as well as traditional fluoride toothpastes; and if they do, they’re likely not as toxin-free as they claim to be.

Risewell co-founders John and Kori Estrada challenged themselves to create a clean-ingredient toothpaste that protects, whitens, and freshens like toothpaste should. RiseWell’s toothpaste is made with naturally-derived hydroxyapatite (the gold standard ingredient in Japan), a mineral that makes up 90% of tooth enamel and has been scientifically proven to strengthen and protect without fluoride. Backed by their team of board-certified dentists and doctors, Risewell is committed to using the very best ingredients, no matter the cost, to deliver oral care products that are both incredibly effective and 100% clean. Today, Risewell offers a wide range of natural oral care products including kids and adult toothpastes, balancing mouthwash and floss.

founding story

When Risewell co-founders John and Kori Estrada learned they were soon to be parents, they decided to swap out any foods and products that could be harmful to their growing family. But most natural toothpastes don’t work as well as traditional fluoride toothpastes; and if they do, they’re likely not as toxin-free as they claim to be. For the health of their family and others, Kori and John teamed up with Kori’s brother, a passionate dentist, Dr. Derek, to create a clean-ingredient toothpaste that protects, whitens, and freshens like toothpaste should.

Bios

John Estrada
When co-founders John and Kori Estrada were pregnant with their son Leo, they made a commitment to avoid any products that could be harmful to their growing family. After analyzing their daily self-care and household products, they realized there was a void in natural toothpastes that were effective without the use of harmful ingredients. It was then that they took it upon themselves to create a compromise-free toothpaste that was both clean and scientifically effective.
Kori Estrada
Dr Derek Gatt

Kori’s brother Dr. Derek Gatt, a registered dentist for over 10 years, helped Kori and John and scour the world for the best ingredients and test every product available, all in an effort to provide families like theirs with the most effective, natural oral care possible.

Products

Natural Hydroxyapatite Toothpaste
Wild mint-flavored, Fluoride-free, paraben-free, vegan & cruelty-free & Safe enough to eat!

Natural Hydroxyapatite Toothpaste

$
12.00
Description:
Wild mint-flavored, Fluoride-free, paraben-free, vegan & cruelty-free & Safe enough to eat!
Details:
Hydroxyapatite, Xylitol, Silica & Calcium Carbonate, Wild Mint & Peppermint Oils, Tea Tree Oil, Cinnamon & Thyme Extracts, Orange, Lemon, & Eucalyptus Oils, Echinacea Extract, Stevia, Sorbitol, & Erythritol
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Oral Care Travel Kit
Wherever you are, make yourself at home with your favorite RiseWell essentials. This 4-piece set is already packed for your next big adventure (or two-week business trip). Contains: Mineral Toothpaste, Balancing Mouthwash, and Scrubby Floss in TSA-friendly sizes & Natural canvas tote bag that is easy to clean and fold up

Oral Care Travel Kit

$
15.00
Description:
Wherever you are, make yourself at home with your favorite RiseWell essentials. This 4-piece set is already packed for your next big adventure (or two-week business trip). Contains: Mineral Toothpaste, Balancing Mouthwash, and Scrubby Floss in TSA-friendly sizes & Natural canvas tote bag that is easy to clean and fold up
Details:
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Kids Hydroxyapatite Toothpaste
It’s like a party in your mouth! Not only does it taste like sneaking spoonfuls of cake batter straight out of the bowl, RiseWell paste is packed with our signature ingredient, hydroxyapatite, which is a naturally-occurring mineral that strengthens teeth. Daily usage will leave your kid’s teeth visibly whiter, healthier, and stronger as their smiles grow and mature. And the best part? It’s safe enough to eat—even if your kids (or you, wink wink) eat the whole delicious tube!

Kids Hydroxyapatite Toothpaste

$
12.00
Description:
It’s like a party in your mouth! Not only does it taste like sneaking spoonfuls of cake batter straight out of the bowl, RiseWell paste is packed with our signature ingredient, hydroxyapatite, which is a naturally-occurring mineral that strengthens teeth. Daily usage will leave your kid’s teeth visibly whiter, healthier, and stronger as their smiles grow and mature. And the best part? It’s safe enough to eat—even if your kids (or you, wink wink) eat the whole delicious tube!
Details:
Hydroxyapatite, Xylitol, Silica & Calcium Carbonate, Vanilla Planifolia Fruit, Echinacea Extract, Stevia, Sorbitol & Erythritol
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Teflon-Free Floss
Flossing should feel good—simple as that. Introducing the world's first hydroxyapatite-infused dental floss, designed to deliver remineralizing HA to the overlooked tight spots between your teeth. This innovative RiseWell floss glides smoothly and comfortably, and expands for effective cleaning. It’s honest, too: Unlike other flosses, all the ingredients are listed on the box, because we’re not afraid to hide what’s good.

Teflon-Free Floss

$
8.00
Description:
Flossing should feel good—simple as that. Introducing the world's first hydroxyapatite-infused dental floss, designed to deliver remineralizing HA to the overlooked tight spots between your teeth. This innovative RiseWell floss glides smoothly and comfortably, and expands for effective cleaning. It’s honest, too: Unlike other flosses, all the ingredients are listed on the box, because we’re not afraid to hide what’s good.
Details:
Hydroxyapatite, Vegan Wax, Spearmint Oil, Xylitol, Stevia, Polyester Filament
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