Brands   / 

RiseWell

Fluoride-free, natural and clinically effective toothpaste using non-toxic, pure ingredients

Overview

Date Established 01/2020
Founder John Estrada, Kori Estrada, Dr Derek Gatt
Headquarters New York, NY
Industries
Beauty
Website http://www.risewell.com
Press Contact Kori
Social

About

Risewell is a fluoride-free, clinically effective natural toothpaste that uses the highest quality non-toxic ingredients to provide exceptional oral care. Instead of simply removing the toxic ingredients found in traditional toothpastes, RiseWell swaps in 100% safe and natural alternatives that clean and protect just as effectively. Most natural toothpastes don’t work as well as traditional fluoride toothpastes; and if they do, they’re likely not as toxin-free as they claim to be.

Risewell co-founders John and Kori Estrada challenged themselves to create a clean-ingredient toothpaste that protects, whitens, and freshens like toothpaste should. RiseWell’s toothpaste is made with naturally-derived hydroxyapatite (the gold standard ingredient in Japan), a mineral that makes up 90% of tooth enamel and has been scientifically proven to strengthen and protect without fluoride. Backed by their team of board-certified dentists and doctors, Risewell is committed to using the very best ingredients, no matter the cost, to deliver oral care products that are both incredibly effective and 100% clean. Today, Risewell offers a wide range of natural oral care products including kids and adult toothpastes, balancing mouthwash and floss.

Founding Story

When Risewell co-founders John and Kori Estrada learned they were soon to be parents, they decided to swap out any foods and products that could be harmful to their growing family. But most natural toothpastes don’t work as well as traditional fluoride toothpastes; and if they do, they’re likely not as toxin-free as they claim to be. For the health of their family and others, Kori and John teamed up with Kori’s brother, a passionate dentist, Dr. Derek, to create a clean-ingredient toothpaste that protects, whitens, and freshens like toothpaste should.

Bios

Dr Derek Gatt

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Kori’s brother Dr. Derek Gatt, a registered dentist for over 10 years, helped Kori and John and scour the world for the best ingredients and test every product available, all in an effort to provide families like theirs with the most effective, natural oral care possible.

John Estrada

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When co-founders John and Kori Estrada were pregnant with their son Leo, they made a commitment to avoid any products that could be harmful to their growing family. After analyzing their daily self-care and household products, they realized there was a void in natural toothpastes that were effective without the use of harmful ingredients. It was then that they took it upon themselves to create a compromise-free toothpaste that was both clean and scientifically effective.

Kori Estrada

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