ROWDY

Digital fitness platform that offers virtual synchronized movement and music classes, within a nightlife atmosphere

Company overview

Date Established:
2019
Description:
Digital fitness platform that offers virtual synchronized movement and music classes, within a nightlife atmosphere
Founder:
Founders:
Erica Bliss Pattni
,
JR Jones
,
Headquarters:
Northern California
Industry:
Fitness
Press Contact:
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about

ROWDY is a digital fitness platform that combines the atmosphere of an invigorating fun getaway with the energy and release of a killer workout, disrupting the traditional fitness approach.  ROWDY aims to empower the world and improve health and happiness by providing an accessible uplifting outlet where individuals prioritize their own wellness so they are then more equipped to help others.  From Australia to Thailand to the U.S., users around the globe are experiencing the benefits of getting ROWDY and the brand is just getting started.

ROWDY lives at the intersection of the latest technology, movement and music to create workouts that don't feel like work. By synchronizing music to movement and setting it to the beat, ROWDY delivers an experience with more benefits (and more fun) than traditional fitness. ROWDY is set in new destinations every month empowering users to virtually escape and  “leave" the boredom at home. Users experience intense yet natural full body engagement to let go and get ROWDY in far away settings, and choose from a library of options. ROWDY class formats include: ROWDY CARDIO (Cardio dance, HIIT workout, dance cardio), ROWDY POWER (Bootcamp with strength + cardio interval training), ROWDY RECOVERY (Stretching/cooldown) and ROWDY KIDS (First ever kids-only cardio dance + strength featuring educational content set in new destinations each month). ROWDY is available anytime and anywhere, with a click of a button.

founding story

ROWDY was founded in 2020 by Erica Bliss Pattni and JR Jones.  Pattni, a former CMO and startup advisor for health and wellness industry, wanted to celebrate a milestone birthday by dancing at a club with her friends like she used to in college and in her early 20's. As much as she loved a good party, staying up all night would sacrifice getting after her morning workout and work day and she had trouble finding an experience that was a fit for someone of her desires and mindset. Ultimately, it was Erica's love for fitness combined with the gap in the club scene that inspired her to combine the two passions-- the invigorating feeling of a night out with a thrill and accomplishment of a killer workout.  Erica traveled around the country researching to see if this existed and found there was no offering delivering an accessible premium experience like her vision. Erica then teamed up with JR Jones, a fitness veteran and prior social worker and they created ROWDY.   

ROWDY is guided by four core values: a challenger mindset --which means it looks to disrupt where things need disrupting, that WOW experiences are everything--with every class every communication created to wow its members and users, that inclusiveness is paramount-- ROWDY is created for all genders, backgrounds ,races and people, and high importance on integrity -- doing the right thing always, and that often is the longer or more expensive path as a business. 

Every month ROWDY offers a free community class to raise funds for important causes and underserved groups of people and organizations.  Previous classes have included national and local organizations including Fair Fight, Campaign Zero, Common Cause. 

Bios

Erica Bliss Pattni
Founder & CEO

Erica is a seasoned CMO and startup advisor with a successful track record at developing numerous high growth companies to profitably establish them as health & wellness and tech leaders.  Erica led all marketing during the rapid growth phase at KIND from $10M in sales to $350M in sales while increasing brand awareness from 10% to 32% awareness with 100% annual sales growth. She has led numerous global health and wellness and tech brands to establish or reestablish brand leadership including Oracle, Nestle, Williams Sonoma, West Elm, Sun Run, Urban Remedy, Clif Bar, Conde Nast and Gillette by guiding strategy, acquisitions, branding, marketing communications, and innovation and building brand value to help them forge ahead of the competition across their industries.  

Erica holds a MBA from Cornell University and a B.S. from University of Southern California. She resides in Northern California with her husband and two daughters.  

JR Jones
Founder and head of people and product

JR brings over 20 years of experience helping individuals and communities pursue health and live their best lives.  From partnering with educators and administrators to increase physical activity and nutrition in California's school age children to administering intervention programs for vulnerable adults, JR understands that wellness is multi-faceted.  It’s no surprise that JR has also found a home for her passion for health in the fitness industry.  Growing up a trained dancer, she fell in love with movement, and refused to give it up as an adult.  As a group fitness instructor and personal trainer, JR specializes in combining music, movement, and motivation to deliver more than just a workout, but an experience.    

In 2018, JR partnered with Erica to create ROWDY.  In addition to heading up content and product development, JR leads talent recruitment and training.  When she isn’t busy getting ROWDY you can find JR, also known as Jennifer Rose, spending time with her son, daughter, and husband at their home in Northern California.

Products

ROWDY CARDIO

Cardio HIIT, dance (bodyweight) strength class set to the beat of the latest EDM, Pop and hip hop. 10-45 minute options.

ROWDY CARDIO

$
Description:

Cardio HIIT, dance (bodyweight) strength class set to the beat of the latest EDM, Pop and hip hop. 10-45 minute options.

Details:
Professionally streamed with premium HD and sound delivering an immersive digital escape.
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ROWDY KIDS

The first kids-only cardio, dance and strength classes to help kids escape. Get energy out with fast-paced music and educational content. Preofessionaly recoreded with premium sHD and sound delivering an immersive digital escape. 5-20 minutes.

ROWDY KIDS

$
Description:

The first kids-only cardio, dance and strength classes to help kids escape. Get energy out with fast-paced music and educational content. Preofessionaly recoreded with premium sHD and sound delivering an immersive digital escape. 5-20 minutes.

Details:
Recommended for ages 5 and up. Terms and conditionals apply.
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ROWDY POWER CARDIO

45-minute combo class. 20- minutes of strength, using 1-10 lb weights, with 1-minute cardio intervals; followed by 25 minutes of ROWDY Cardio, this is a powerhouse class guaranteed to challenge you. All live classes are optimized for live streaming.

ROWDY POWER CARDIO

$
Description:

45-minute combo class. 20- minutes of strength, using 1-10 lb weights, with 1-minute cardio intervals; followed by 25 minutes of ROWDY Cardio, this is a powerhouse class guaranteed to challenge you. All live classes are optimized for live streaming.

Details:
Premium sounds, audio and broadcasting. Feel the energy and just move to the beat. No reservations needed.
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ROWDY POWER
FULL BODY STRENGTH WITH INTENSE CARDIO INTERVALS. STRENGTH SETS INCORPORATE 1-10 LB WEIGHTS FOLLOWED BY 1-MINUTE CARDIO INTERVALS SET TO THE BEAT OF THE LATEST EDM, POP AND HIP HOP. AVAILABLE IN 10-30 MINUTE OPTIONS.

ROWDY POWER

$
Description:
FULL BODY STRENGTH WITH INTENSE CARDIO INTERVALS. STRENGTH SETS INCORPORATE 1-10 LB WEIGHTS FOLLOWED BY 1-MINUTE CARDIO INTERVALS SET TO THE BEAT OF THE LATEST EDM, POP AND HIP HOP. AVAILABLE IN 10-30 MINUTE OPTIONS.
Details:
FEATURING PREMIUM SOUND, AUDIO AND BROADCASTING. AVAILABLE ON LIVE STREAM AND TH BEST LIVE CLASSES MADE AVAILABLE FOR YOUR CONVENIENCE! PAUSE, STOP, PLAY AGAIN, AT YOUR CONVENIENCE
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Press articles

CBS LOCAL NEWS
NO GYM OPEN? No problem! A local fitness studio is offering cardio classes that you can stream online
JULISSA ORTIZ GOES BEHIND THE SCENES AND GETS ROWDY IN STUDIO
DAVIS DIRT
Getting ROWDY: A talk with Co-founder Erica Pattni
STARTUP FOUNDER ERICA PATTNI SHARES PERSPECTIVE ON THEIR PIVOT AND BUILDING A COMPANY DURING COVID
SWEAR BY
GET ROWDY
EDITOR SASHA WALLINGER REVIEWS ROWDY "GIVES ME LIFE. GREAT ENERGY AND I LEAVE EACH WORKOUT FEELING REVITALIZED MENTALLY AND PHYSICALLY STRONGER"

testimonial