In 2019, two Harvard graduates dedicated themselves to improving health by promoting healthier morning rituals. Drawing from personal experiences working with large, global brands and scientific expertise, RYZE Superfoods is committed to improving health by re-examining and redefining morning rituals through the use of adaptogens found in medicinal mushrooms. Co-founders Rashad and Andrée firmly believe that the consumption of delicious coffee infused with adaptogens and the slow release action of MCT oil is the first step to overall better health and lifestyle choices. During Rashad’s time managing many aspects of such influential and global coffee brands, he noticed that at least 50% of consumers suffered from caffeine-induced acid reflux, jitters, and anxiety. After much research, Rashad and Andrée came to the conclusion that despite their incredibly powerful health benefits, holistic ingredients such as adaptogens found in mushrooms and MCT oil were simply too limited in relation to large-scale production and distribution. The two started testing their own blends of adaptogen-infused coffee and successfully transformed their ideation to commercialization within 6 months. Today, RYZE provides their passionate health-oriented audience with the highest quality adaptogen-infused and keto-friendly coffee.