brand
SkinTē Collagen Sparkling Tea

Overview

Date Established 03/2019
Founder Bassima Mroue, Elizabeth Zieg, Dr. Amy Bader
Headquarters Los Angeles
Industries
Beverage, Beauty
Website https://skinte.com
Press Contact Bassima Mroue
Social

About

SkinTē is the first ever collagen sparkling tea with a unique formula that benefits skin, hair, nails, joints, mood and overall well-being. The brand was founded by 3 women (a doctor, a chef and a biz brain) who all went through major life transitions (health issues, divorce, loss of a child). They channeled all of that energy to create an innovative beverage at the intersection of Beauty, Fashion and Wellness. The brand launched in 2019 and grew 300% in 2020 in the middle of a pandemic.

The brand’s mission is to unleash health and beauty from the inside out, every day. It includes a powerful blend of the highest quality kosher bovine collagen peptides, organic teas, super herbs, 100% DV vitamin C and smart ingredients (no soy, dairy, gluten, dyes, added sugar or artificial sweeteners).  Each ingredient was handpicked for its emotional, spiritual and physical impact on well-being. The 3 flavors currently in market are White Tea Ginger, Green Tea Grapefruit and Hibiscus Vanilla (caffeine free), with a 4th flavor, Lemon Lime (caffeine free), just launched on March 13th.

SkinTē  has an influential group of investors, including Leslie Blodgett (former Founder bareMinerals), Karlie Kloss (Model and Entrepreneur), Sara Blakely (Founder, Spanx), Brian Lee (co-founder Honest Company, Legal Zoom, ShoeDazzle, etc),  Larry Miller (Chairman of Jordan Brand), Phillip Sarofim (Chairman Trousdale Ventures).

The brand is currently selling on DTC, Goop.com, SnackMagic, CloudRetail, Amazon, Sprouts nationwide, Fresh Thyme, The Fresh Market, Publix, Harmons, Gelsons, Albertsons, Tom Thumbs, Randalls, Akin’s, Chamberlins, Better Health, Sendiks, Market of Choice and New Seasons Market.

 

Founding Story

Sometimes when SH*T hits the fan, amazing things happen. Three women (a doctor, a chef and a biz brain) who all went through major life transitions (health issues, divorce, loss of a child), came together to create a purpose-driven brand at the intersection of Beauty, Fashion and Wellness. Bassima, Elizabeth and Amy joined forces to create the first ever collagen sparkling tea in the market packed with ingredients to support emotional, physical and spiritual well-being in a light, refreshing and very chic experience, thus disrupting the beverage industry. Their mission is unleash health and beauty from the inside out, every day.

Bios

Founder Bio Image

Bassima Mroue

CEO, Co-founder
see bio chevron

Passionate for developing purpose-driven brands, inspiring women, and destigmatizing self-care, Bassima calls upon her diverse professional experience to revolutionize the way we approach beauty and wellness from the inside out. A Lebanese-American with over a decade’s worth of experience from heavyweights like Nike and Spanx. As a board member of the Sara Blakely Foundation, Bassima is also an active supporter of female empowerment as shown in her 2012 TEDx Portland talk.‍

Bassima is an all-around badass (who didn’t want to say that, but we outvoted her). Her conscientious perspective on business is the driving force behind the trajectory of SkinTē.



Founder Bio Image

Elizabeth Zieg

Co-founder
see bio chevron

Elizabeth’s passion for food started early with mud pies in the backyard. An epicurean with a flair for innovation, she blends her passion for flavor, purpose, and artistry to create magic. She has had a non-linear career path that started in software development, training, and consulting. But later followed her heart by training as a chef (and traded in mud pies for Liquid Radiance).

Elizabeth is particular, in the best possible sense. Her appetite for taste exploration and endless creativity are the pioneering force behind SkinTē.

Founder Bio Image

Dr. Amy Bader

Naturopathic Doctor, Co-founder
see bio chevron

An accomplished teacher, speaker, writer, and naturopathic doctor, Amy channels her passion for healing towards creating feel-good formulas brimming with whole-body wellness. She is a graduate of UC Berkeley and the National University of Natural Medicine. She has private practices in Northern California and the Portland area with two decades of naturopathic experience.

A combination of goofball, science geek, and girly-girl, Amy’s love of natural medicine is the foundation of everything we make.

Testimonials

start quotation marks “SkinTē is sparkling, invigorating, and a perfect little pick-me-up for the 3 o’clock slump. At first, I was drawn to the pretty pinkish packaging. And then its skin-friendly ingredients, like antioxidants and collagen (which we can all agree are really having a moment). But then I tasted it, and I was hooked on the hibiscus and ginger flavor—it’s so refreshing. And even cooler: The company was founded by a bunch of badass women—a doctor, a chef, a business pro. Who run the world, again?” end quotation marks
Alyssa Nelsen Geiger Goop Senior Creative Copywriter
start quotation marks "These teas have become a staple in my fridge. Each can of refreshing bubbly tea contains herb-based minerals and vitamins with 3000 milligrams of collagen. Since drinking daily, I’ve noticed a difference in the quality of my skin, hair, and nails. I also love that it's only 20 calories per can and infused with all-natural ingredients. You can purchase the cans by the trio or by a subscription package to receive them monthly." end quotation marks
Who What Wear
start quotation marks "Calling all wellness obsessives: This refreshing sparkling tea comes with a boost of collagen." end quotation marks
Kendall Wenaas Editorial Assistant at Rachael Ray Magazine