|Founder||Bassima Mroue, Elizabeth Zieg, Dr. Amy Bader|
|Press Contact||Bassima Mroue|
SkinTē is the first ever collagen sparkling tea with a unique formula that benefits skin, hair, nails, joints, mood and overall well-being. The brand was founded by 3 women (a doctor, a chef and a biz brain) who all went through major life transitions (health issues, divorce, loss of a child). They channeled all of that energy to create an innovative beverage at the intersection of Beauty, Fashion and Wellness. The brand launched in 2019 and grew 300% in 2020 in the middle of a pandemic.
The brand’s mission is to unleash health and beauty from the inside out, every day. It includes a powerful blend of the highest quality kosher bovine collagen peptides, organic teas, super herbs, 100% DV vitamin C and smart ingredients (no soy, dairy, gluten, dyes, added sugar or artificial sweeteners). Each ingredient was handpicked for its emotional, spiritual and physical impact on well-being. The 3 flavors currently in market are White Tea Ginger, Green Tea Grapefruit and Hibiscus Vanilla (caffeine free), with a 4th flavor, Lemon Lime (caffeine free), just launched on March 13th.
SkinTē has an influential group of investors, including Leslie Blodgett (former Founder bareMinerals), Karlie Kloss (Model and Entrepreneur), Sara Blakely (Founder, Spanx), Brian Lee (co-founder Honest Company, Legal Zoom, ShoeDazzle, etc), Larry Miller (Chairman of Jordan Brand), Phillip Sarofim (Chairman Trousdale Ventures).
The brand is currently selling on DTC, Goop.com, SnackMagic, CloudRetail, Amazon, Sprouts nationwide, Fresh Thyme, The Fresh Market, Publix, Harmons, Gelsons, Albertsons, Tom Thumbs, Randalls, Akin’s, Chamberlins, Better Health, Sendiks, Market of Choice and New Seasons Market.
Sometimes when SH*T hits the fan, amazing things happen. Three women (a doctor, a chef and a biz brain) who all went through major life transitions (health issues, divorce, loss of a child), came together to create a purpose-driven brand at the intersection of Beauty, Fashion and Wellness. Bassima, Elizabeth and Amy joined forces to create the first ever collagen sparkling tea in the market packed with ingredients to support emotional, physical and spiritual well-being in a light, refreshing and very chic experience, thus disrupting the beverage industry. Their mission is unleash health and beauty from the inside out, every day.
Passionate for developing purpose-driven brands, inspiring women, and destigmatizing self-care, Bassima calls upon her diverse professional experience to revolutionize the way we approach beauty and wellness from the inside out. A Lebanese-American with over a decade’s worth of experience from heavyweights like Nike and Spanx. As a board member of the Sara Blakely Foundation, Bassima is also an active supporter of female empowerment as shown in her 2012 TEDx Portland talk.
Bassima is an all-around badass (who didn’t want to say that, but we outvoted her). Her conscientious perspective on business is the driving force behind the trajectory of SkinTē.
Elizabeth’s passion for food started early with mud pies in the backyard. An epicurean with a flair for innovation, she blends her passion for flavor, purpose, and artistry to create magic. She has had a non-linear career path that started in software development, training, and consulting. But later followed her heart by training as a chef (and traded in mud pies for Liquid Radiance).
Elizabeth is particular, in the best possible sense. Her appetite for taste exploration and endless creativity are the pioneering force behind SkinTē.
Dr. Amy Bader
Naturopathic Doctor, Co-founder
An accomplished teacher, speaker, writer, and naturopathic doctor, Amy channels her passion for healing towards creating feel-good formulas brimming with whole-body wellness. She is a graduate of UC Berkeley and the National University of Natural Medicine. She has private practices in Northern California and the Portland area with two decades of naturopathic experience.
A combination of goofball, science geek, and girly-girl, Amy’s love of natural medicine is the foundation of everything we make.