SOUND

Unsweetened sparkling beverages made with organic tea, botanical and fruit extracts

Company overview

Date Established:
2015
Description:
Unsweetened sparkling beverages made with organic tea, botanical and fruit extracts
Founder:
Founders:
Tommy Kelly
,
Salim Najjar
,
Headquarters:
New York, NY USA
Industry:
Beverage
Social Media:
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SOUND
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about

SOUND makes better tasting, higher quality alternatives to the countless naturally flavored sparkling waters on the market. Sparkling water is one of the fastest growing beverage categories, yet almost all products have the same exact ingredient profile: Carbonated Water, Natural Flavors. We blend sparkling water with organic tea, botanicals and fruit extracts to create elevated sparkling beverages for the modern consumer. All of our products are completely unsweetened, Certified Organic, Certified Non-GMO and Whole30 Approved. SOUND is currently on the shelves of retailers including Whole Foods and Erewhon, and in the corporate offices of LinkedIn, Lyft, Spotify and many more. SOUND was named the Best New Organic Beverage at Expo East and has been featured by Bon Appetit, Self and many others.

founding story

SOUND was born out of necessity. Co-Founder, Tommy Kelly, was looking for a sparkling drink that didn’t have sweeteners or “natural flavors” on the label. After searching high and low, he wasn’t able to find any acceptable options. With a background in mechanical engineering, he put his degree to use and engineered his own beverage. The beverage soon caught the attention of his coworker, and soon to be co-founder, Salim Najjar, who was also an avid tea drinker and health fanatic. With a mission to redefine the sugar-laden beverage landscape, the two nuclear power engineers ditched their cubicles in 2015 to launch a new kind of sparkling beverage, one made with only “sound” ingredients — no sweeteners, Certified Organic, Non-GMO.

Bios

Tommy Kelly
Co-founder
Prior to launching SOUND, Tommy worked as a Systems Engineer in the Nuclear Power industry. He received his BS in Mechanical Engineering from Loyola University – Maryland, and lives in New York City with his wife, Lauren, and their son. In his spare time, he can be found running along the West Side Highway, or volunteering with iMentor.
Salim Najjar
Co-founder
Before SOUND, Salim worked as a Project Manager and Engineer in the Nuclear Power industry. Salim received his dual BS in Electrical and Computer Systems Engineering atRensselaer Polytechnic Institute in New York. Salim lives in New York City and his hobbies include Bikram yoga, reading and all things SOUND. He also serves as the NYC Chair of the Non-Profit Foster Nation.

Products

Green Tea With Grapefruit & Mint
Crisp and clean, this Green Tea sparkler infused with Grapefruit & Mint combines a little kick of caffeine with a refreshing bite. Also available in 4 other deliciously vibrant blended teas such as Rose Tea, White Tea, Chamomile, and Yerba Mate. Sound's Green Tea With Grapefruit & Mint comes in 12 bottle cases, containing as little as 45mg of caffeine per bottle.

Green Tea With Grapefruit & Mint

$
36.00
Description:
Crisp and clean, this Green Tea sparkler infused with Grapefruit & Mint combines a little kick of caffeine with a refreshing bite. Also available in 4 other deliciously vibrant blended teas such as Rose Tea, White Tea, Chamomile, and Yerba Mate. Sound's Green Tea With Grapefruit & Mint comes in 12 bottle cases, containing as little as 45mg of caffeine per bottle.
Details:
Filtered Sparkling Water, Certified Organic Green Tea, Grapefruit Extract, Mint Extract, and Citric Acid
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Sparkling Tea Sampler
Decisions are tough, grab a sampler. This 12-pack sampler lets you experience these 4 invigorating sparkling teas without the stress of picking one. Every case contains at least 2 of each following flavors. Chamomile with Vanilla & Elderflower (Caffeine Free - 0 mg), Green Tea with Grapefruit & Mint (Some Caffeine - 45 mg), Rose Tea with Lime & Cardamom (Caffeine Free - 0 mg) and Yerba Mate with Citrus & Hibiscus (Lots of Caffeine - 70 mg).

Sparkling Tea Sampler

$
36.00
Description:
Decisions are tough, grab a sampler. This 12-pack sampler lets you experience these 4 invigorating sparkling teas without the stress of picking one. Every case contains at least 2 of each following flavors. Chamomile with Vanilla & Elderflower (Caffeine Free - 0 mg), Green Tea with Grapefruit & Mint (Some Caffeine - 45 mg), Rose Tea with Lime & Cardamom (Caffeine Free - 0 mg) and Yerba Mate with Citrus & Hibiscus (Lots of Caffeine - 70 mg).
Details:
Each sparkling tea consists of all USDA Certified Organic, Non-Gmo, and Gluten Free Ingredients
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Blueberry & Cinnamon Hibiscus Tea
Tangy in all the right places, the Blueberry & Hibiscus are bright and refreshing with subtle hints of Cinnamon perfect for that afternoon pick-me-up. Also available in 3 other lively botanical blended sparklers such as Black Tea, Ginger Tea, and Green Tea. Sound's Blueberry & Cinnamon Hibiscus Tea comes in non-caffeinated 12 can cases.

Blueberry & Cinnamon Hibiscus Tea

$
30.00
Description:
Tangy in all the right places, the Blueberry & Hibiscus are bright and refreshing with subtle hints of Cinnamon perfect for that afternoon pick-me-up. Also available in 3 other lively botanical blended sparklers such as Black Tea, Ginger Tea, and Green Tea. Sound's Blueberry & Cinnamon Hibiscus Tea comes in non-caffeinated 12 can cases.
Details:
Filtered Sparkling Water, Certified Organic Hibiscus, Blueberry Extract, Cinnamon Extract and Citric Acid
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Tea-Infused Sparkling Water Sample
We get it. With captivating flavors like these it's hard to pick! Sound has made available an 8-Pack sampler of their tea-infused sparkling waters line so you don't have to choose. Each sampler includes 2 cans of each flavor. Blood Orange & Vanilla with Black Tea (Some Caffeine - 45 mg), Blueberry & Cinnamon with Hibiscus Tea (Caffeine Free - 0 mg), Grapefruit & Lavender with Ginger Tea (Caffeine Free - 0 mg), Tangerine & Lemongrass with Green Tea (Some Caffeine - 45 mg).

Tea-Infused Sparkling Water Sample

$
22.00
Description:
We get it. With captivating flavors like these it's hard to pick! Sound has made available an 8-Pack sampler of their tea-infused sparkling waters line so you don't have to choose. Each sampler includes 2 cans of each flavor. Blood Orange & Vanilla with Black Tea (Some Caffeine - 45 mg), Blueberry & Cinnamon with Hibiscus Tea (Caffeine Free - 0 mg), Grapefruit & Lavender with Ginger Tea (Caffeine Free - 0 mg), Tangerine & Lemongrass with Green Tea (Some Caffeine - 45 mg).
Details:
Each sparkling tea consists of all USDA Certified Organic, Non-Gmo, and Gluten Free Ingredients
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retailers

Whole Foods

press releases

testimonial

“One of the best drinks you can get at the supermarket.”
SELF Magazine
“Combining unsweetened tea with sparkling water is a stroke of genius.”
Bon Appetit
“Perfect for someone looking to shake up the health game of their beverages.”
MindBodyGreen