The Baconer

Helping people rediscover America's favorite food—bacon!

Company overview

Date Established:
2016
Description:
Helping people rediscover America's favorite food—bacon!
Founder:
Founders:
Camilo Velasquez
,
Elisa Lewis
,
Dana Young
Headquarters:
Emeryville, CA
Industry:
Food
Social Media:
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about

About The Baconer

Situated in the epicenter of farm-to-table cuisine, our goal is to create new ways to enjoy America's favorite food—bacon—for today’s generation of home cooks, chefs, and photo-snapping foodies. We’ve perfected a collection of artisan bacon that offers something genuinely unique and inspires our customers to cook absurdly-delicious meals. Our team of bacon enthusiasts prioritizes exceptional quality, sourcing responsibly-raised premium heritage pork from small family farms to produce our richly-flavored bacon featuring innovative cuts and chef-driven flavors. With specialty items like XXL Bacon Steaks, Smoked Lardons, Ground Bacon and BBQ Bacon Ends—in addition to traditional Small Batch Bacon Strips—we put you in control of your own culinary adventure. The Baconer donates a percentage of proceeds to organizations supporting universal access to high-quality, nourishing, and responsibly-sourced food. Based in Emeryville, California, our hand-crafted products are available online and at select retail locations in the San Francisco Bay Area. For more information on The Baconer visit thebaconer.com, and join our #BaconFam on Facebook, Instagram, LinkedIn, YouTube, and Pinterest.



founding story

The Original Bacon Slingers, Camilo Velasquez and Elisa Lewis, were a part of an underground supper Club in Brooklyn, NY feeding neighborhood folks 5-7 course meals, complete with a wine pairing in their chic shared industrial loft apartment. It was here that The Baconer(s) started learning to cure their own meats. By invitation, groups of 10-20 would clamor to join these monthly gatherings.

The husband and wife team moved to California and The Baconer got its West Coast start producing in a local commissary in Oakland, CA, selling on weekends at Bay Area farmers markets. Fast forward a few years and today The Baconer's indulgently thick cut bacons are expertly smoked and cut in Sonoma, CA with the same attention to detail and quality that set them apart from the start.

Now headquartered in Emeryville, CA, The Baconer is an artisan producer exclusively focused on one incredible product: bacon. Forging a unique style characterized by responsible sourcing, chef-driven flavors, and hard to find cuts, The Baconer’s mission is to help people discover America’s favorite food—bacon.



Bios

Camilo Velasquez
“The Baconer,” Head of Product & Co-Founder, and Lead Spokesperson


 

Elisa Lewis
“The Bacon Boss” Head of Brand & Co-Founder
Dana Young
“The Bacon Whisperer,” Partner, and Head of Communications & Partnerships

 "If it's not fun, why do it?!" - Ben & Jerry's



Products

SAMPLE PACK // Media
For media and first-time customers, we've got you covered. Taste test two of our best sellers! Choose one of two combos from our options menu. Limit one per customer. Not eligible for discounts. There is no cost to media. SAMPLE BOX INCLUDES: 1 Package Maple Sugar Small Batch Bacon (12oz each) 1 Package Smoked Lardons (8oz each) OR 1 Package Maple Sugar Small Batch Bacon (12oz each) 1 Package Ground Bacon (8oz each) OR 1 Package Uncured & Sugar-Free Small Batch Bacon (12oz each) 1 Package Uncured & Sugar-Free Smoked Lardons (8oz each)

SAMPLE PACK // Media

$
28.00
Description:
For media and first-time customers, we've got you covered. Taste test two of our best sellers! Choose one of two combos from our options menu. Limit one per customer. Not eligible for discounts. There is no cost to media. SAMPLE BOX INCLUDES: 1 Package Maple Sugar Small Batch Bacon (12oz each) 1 Package Smoked Lardons (8oz each) OR 1 Package Maple Sugar Small Batch Bacon (12oz each) 1 Package Ground Bacon (8oz each) OR 1 Package Uncured & Sugar-Free Small Batch Bacon (12oz each) 1 Package Uncured & Sugar-Free Smoked Lardons (8oz each)
Details:
Made from premium-quality pork, responsibly sourced from small family farms. Keeps up to 30 days refrigerated, up to 6 months frozen. The Baconer ships the Sample Pack via FedEx 2-Day Air, Monday-Wednesday before 12pm Pacific Time (holidays excluded). Shipment tracking information with a delivery date is emailed to recipient when the order ships. This product ships to all 50 U.S. states. Note: this product cannot be delivered to a P.O. Box or shipped outside the U.S., including Puerto Rico and Guam.
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retailers

Touch of Modern

Press articles

Readers' Digest and MSN
25 Father’s Day Gift Baskets That Make the Perfect Presents
Tired of buying dad nearly the same gift every year? So is he! Instead, choose a cleverly curated package that he’ll truly love. Excerpt: We know—we already had you at “bacon box.” But we haven’t even told you about the world-class bacon products that The Baconer’s Bacon Lover box offers yet, like two 12-ounce packages of small-batch bacon, one 20-ounce package of XXL bacon steaks, an 8-ounce package of smoked lardons (bite-size bacon pieces), and an 8-ounce package of ground bacon. Oh, and it’s all responsibly sourced and smoked low and slow on applewood. While these products have a 30-day shelf life, we know they won’t last that long in your dad’s fridge! Now the only decision left to make is if you’re making a one-time purchase or treating dad to an ongoing subscription.
NBC, California Live
Get Served Up Bacon for Breakfast, Lunch and Dinner Up in the Bay!
Get served up bacon for every meal in an unique way up at The Baconer up in the Bay. As seen on California Live on Feb. 26, 2020.
The Today Show in collaboration with Sunset Magazine
Perfect Gifts for the Guy in Your Life
Sunset magazine Editor-In-Chief Matt Bean shows Hoda and Jenna great gifts for men this holiday season, including tech gadgets and kitchen tools.

testimonial

"Thick bacon like this one from Berkeley-based The Baconer isn’t for the faint of heart. Bacon is responsibly sourced from pork belly, handmade in small batches, and comes in either maple sugar or smoky paprika flavor." (Sunset Magazine Editors' master list of the most mouthwatering, essential burger toppings)
Maya Wong
Food Editor, Sunset Magazine
"We could just say the word bacon and that’s pretty much the mic drop. However, we’ll expand a bit, because this Father’s Day, not all bacon is created equal and can be the ideal when searching for gifts for a foodie. So if your man is definitely a Bacon Lover, this is what you get him on his special day! The Baconer provides 100% responsibly sourced pork belly products. So your main squeeze is only indulging in bacon that is savory, immeasurably tender, and harvested from pork that is 100% vegetarian fed, while having the freedom to freely move around as pigs should do. This Father’s Day, if bacon doesn’t sound like the best thing ever for your man, then get the The Bacon Lover for yourself and he can watch you savor every morsel of that sweet, smoked and salty cut of meat."
Andi LaBrune
Author At Daily Mom
"And yes, The Baconer’s bacon is not only way better than what you’re used to, but the company also offers a wide variety of products, from lardons (little smoked cubes of bacon) to bacon steaks to ground bacon to, well, pretty much anything you can think of."
Clay Kallam / Diablo Dish
Food Writer, Diablo Magazine