The Baconer Announces Partnership with Online Food Marketplace Pioneer—Good Eggs
Brand Logo The Baconer dividng line Aug 24, 2021

EMERYVILLE, CA., August 24, 2021 — Since the 1920s, bacon and eggs have been a culinary power couple. And, now, they are making their relationship even more official. Today, The Baconer—the craft producer leading innovation in the bacon aisle—announced a partnership with Good Eggs, the pioneering online marketplace that delivers thoughtfully sourced, peak-quality groceries, innovative service, and good jobs.


Through the new partnership, Good Eggs’ customers and bacon lovers can enjoy The Baconer’s line up of XXL Bacon Steaks, Smoked Lardons and Ground Bacon.  All products are crafted from responsibly sourced heritage-breed pork.

  • The Baconer's XXL Bacon Steaks are available in three flavors: Smoky Paprika, Maple Sugar, and Salt & Pepper—Uncured & Sugar Free. Cut ½” thick, the Bacon Steaks bring serious flavor served on burgers, cozied up with eggs, or straight up as the main event.
  • The Baconer’s Lardons come in two flavors: Smoky Paprika and Uncured & Sugar Free Smoked Lardons. These tasty, bite size bacon pieces cook up crispy on the outside, hot and chewy in the middle. Boost the YUM! factor in everything from breakfast scrambles to salads, vegetables, pastas and more.
  • The Baconer’s Ground Bacon is offered in two flavors: Smoky Paprika and Uncured & Sugar Free. Your new best friend in the kitchen, this is 100% pure, unadulterated coarse-ground premium bacon. Blend into burgers or meatloaf, boost pasta sauce or mac ’n cheese or fry into bacon bits for the ultimate topping.
"In identifying a partner for The Baconer’s next phase of growth, it was important to find an authentic food innovator that focuses on discovering and offering the greatest array taste-filled, sustainable and locally-made products," said Camilo Velasquez, CEO and Co-founder, The Baconer. “Good Eggs is 100% in line with our vision and their success in both identifying food brands and serving customers makes them an ideal partner for The Baconer as we continue to disrupt the bacon category."

The Original Bacon Slingers, Camilo Velasquez and Elisa Lewis, were a part of an underground supper Club, feeding neighborhood folks five- to seven-course meals, complete with a wine pairing in their shared industrial loft apartment. It was here that this dynamic duo began learning to cure their own meats. The husband-and-wife team moved to California and The Baconer got its start producing in a local commissary in Oakland, CA, selling on weekends at Bay Area farmers markets. Fast forward a few years and today The Baconer's indulgently thick cut bacon offerings are expertly smoked and cut in Cloverdale, CA with the same attention to detail and quality that set them apart from the start. Now headquartered in Emeryville, CA, The Baconer is a craft producer exclusively focused on one incredible product: bacon, characterized by responsible sourcing, chef-driven flavors, and hard-to-find cuts.

“We are thrilled to welcome The Baconer to the Good Eggs’ family,” said Ben Hartman, Senior Category Manager for Perishables.  Their line of unique XXL Bacon Steaks, Smoked Lardons and Ground Bacon not only expands our product offerings, but is both delighting our customers and accelerating our growth as the online food marketplace pioneer.”

Good Eggs is the only company to provide its customers with a full range of products—meal kits, a complete grocery assortment, prepared foods, alcohol, and flowers—as well as delivering mindfully sourced, absurdly fresh produce to them, often within 48 hours of being harvested. Currently, 70% of Good Eggs’ offerings are locally sourced.


About Good Eggs

Good Eggs is an online grocery delivery service that’s pioneering a new way for people to feed their families. The San Francisco Bay-Area based company is the only service to deliver absurdly fresh local produce, meal kits, a full assortment of groceries, wine, and more. They offer same-day delivery throughout the Bay Area, from San Rafael to San Jose and in the East Bay from Rodeo down to Milpitas. As the company has grown, it remains steadfast in its mission and its belief that good food is the most powerful force for change. The majority of Good Eggs’ assortment is local, and every item carried must meet a strict list of sourcing standards. In addition to good food, the company provides good jobs. Every full-time operations team member receives benefits, carries equity, and is paid 20 to 50% above industry average—a living wage.

Good Eggs is privately owned. Investors include Benchmark, Glade Brook Capital Partners, GV, Index Ventures, Obvious Ventures, S2G Ventures, and others. The company was awarded Best Grocery Delivery by San Francisco Magazine in 2019 and 2017 and was awarded Best Grocery Delivery by SF Weekly in 2019. For more information about Good Eggs visit https://about.goodeggs.com

About The Baconer

Situated in the epicenter of farm to table cuisine, The Baconer’s goal is to create new ways to enjoy America's favorite food—bacon—for today’s generation of home cooks, chefs and photo-snapping foodies. We’ve perfected a collection of artisan bacon that offers something genuinely unique and inspires our customers to cook absurdly delicious meals. Our team of bacon enthusiasts prioritizes exceptional quality, sourcing responsibly raised premium pork from small family farms to produce our richly-flavored bacon featuring innovative cuts and chef-driven flavors. With specialty items like XXL Bacon Steaks, Smoked Lardons, Ground Bacon—in addition to traditional Small Batch Bacon Strips—we put you in control of your own culinary adventure. The Baconer donates a percentage of proceeds to organizations supporting universal access to high-quality, nourishing, and responsibly sourced food. Based in Emeryville, California, our hand-crafted products are available online and at select retail locations in the San Francisco Bay Area. For more information on The Baconer visit thebaconer.com, and join our #BaconFam on Facebook, Instagram, LinkedIn, YouTube, and Pinterest.

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About The Baconer
Craft producer leading innovation in the bacon aisle