New York, February 1, 2020. Today, The Phoenix Brand (“Phoenix”), a new street wear
apparel brand prioritizing the earth, science and art, announces its launch. The Phoenix
Brand’s apparel is 100% plastic-free and 100% biodegradable. The brand’s garments are
designed to be non-gender, and a mix of bold, functional everyday staples alongside artistic
Phoenix’s designs are inspired by art, backed by science and motivated by the protection of
the earth and its people. For years now, the fashion industry’s dependence on plastic-based
fabrics have steadily increased. It is estimated that 65% of all fibers used today are made
from plastic, with this number continuing to grow every year. Phoenix rigorously selects
novel fibers which avoid fossil fuels and biodegrade naturally and eliminates chemicals
typically used in dyeing and finishing plastic clothing. The company is committed to
reducing its earthly impact to positively affect the health of its workers, communities, and
“Phoenix strives to lead the apparel industry with a healthier, artistic, more progressive
approach to fashion,” said Gabrielle Gomes, Co-Founder of The Phoenix Brand. “We are
committed to using only 100% biodegradable and plastic-free fabrics that are setting a new
standard for a non-pollutive approach to fashion.”
Phoenix’s launch collection is in collaboration with hip-hop fusion brass band, Flowmingos.
The capsule is developed using post-industrial recycled cotton and wood pulp created using
a closed-loop process, both of which degrade naturally in under six months. Phoenix aims to
uplift emerging artists by giving them a platform to express their talent through a different
medium: clothing. The Phoenix x Flowmingos capsule tells a story of struggle, failure,
survival and success as a group of four musicians break down genre barriers in the
cut-throat music industry.
For more information or to shop Phoenix, please visit www.thephoenixbrand.com and follow
the brand on Instagram, Pinterest, YouTube, and TikTok @thephoenixbrand.
About The Phoenix Brand
The Phoenix Brand (“Phoenix”) was born out of a need for bold garments that are
non-pollutive, and safer for the earth, and for its people. Phoenix is a mission-centric apparel
business, rooted in developing plant-based biodegradable alternatives to the synthetic and
plastic-based materials that dominate the apparel industry today. Phoenix uses material
science as a basis for identifying and developing toxin-free and natural materials, without
sacrificing its commitment to style.