Tia Lupita Foods

Better-for-you, healthy, and authentic Mexican inspired food made with simple, sustainable ingredients

Company overview

Date Established:
Description:
Better-for-you, healthy, and authentic Mexican inspired food made with simple, sustainable ingredients
Founder:
Founders:
Hector Saldivar
,
,
Headquarters:
Tiburon, CA
Industry:
Food
Social Media:
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about

Tia Lupita Foods makes authentic better-for-you Mexican foods inspired by the recipes of founder Hector’s mom, Tia Lupita. When Hector moved to San Francisco, CA, Tia would ship her handcrafted hot sauce from his childhood home in Monterrey, Mexico so he always had a taste of home with him. Tia Lupita Foods was created to share the most delicious Mexican food made with simple, better-for-you, sustainable ingredients, because they believe that Food is Love.

Tia Lupita Foods' current brand line up features 4 distinctly different hot sauces with flavorful heat: Hot Sauce, Salsa Verde, Chipotle and Habanero, 2 Cactus Tortillas: one Cactus Corn Masa Tortilla and one Grain-Free Cactus Tortilla made with Renewal Mill upcycled okara flour and 5 varieties of Grain-Free Cactus Tortilla Chips: Sea Salt, Hot Sauce, Salsa Verde, Chipotle and Habanero.

Tia Lupita Foods uses Nopales Cactus, one of the most sustainable and resilient plants on earth, because it's better for the environment and better-for-you: high in fiber, low in carbohydrates with superfood antioxidant properties resembling goji berry, moringa, kelp, and kale. Their partnership with Renewal Mill allows them to use Okara flour in their Grain-Free tortilla. Okara is an upcycled ingredient- the fiborous part of soybeans that is left over from soy milk production and typically discarded, further supporting their commitment to sustainability.

founding story

Hector Saldivar's mother, affectionately known as Tia Lupita ("Aunt Lupita" in Spanish), filled the family kitchen with love and good food, perfecting the family hot sauce recipe to create a delightful balance of heat and flavor. When Hector moved to San Francisco, California, Tia would ship him bottles of her hot sauce, to make certain he always had a taste of home with him. Hector shared the love and knew it was too good to keep to himself, so he returned to Mexico and asked for his mother's blessing to bottle the sauce for all to enjoy.

The brand is named Tia Lupita to honor his mom and the legacy of the family recipe. Tia's likeness on the label pays homage to her most-loved trademark: wearing a curler on her head while she cooks to keep her bangs out of her eyes! More creative, healthy products have joined the lineup including Grain Free Cactus Tortilla Chips and Cactus Tortillas that feature ingredients that are better for you and the planet. A commitment to healthy, sustainable ingredients has become a core brand tenet as the Tia Lupita Foods family continues to grow.  

Bios

Hector Saldivar
Founder/ CEO

Born in Monterrey, Mexico, Hector attended Universidad Autonoma de Nuevo Leon, graduated with a Bachelor  Degree in International Commerce for his undergrad and later received a Masters Degree in European Business Administration from the EDHEC Business School,

Hector moved to the USA in 2005 as a territory sales manager for a Mexican startup and moved up the ranks through the years working at companies like Nestle USA and Diamond Foods. Hector is now the founder and owner of Tia Lupita® Foods, a better for you, healthy Mexican-inspired food brand that uses clean and simple ingredients in all of their products. Tia Lupita® is also the first brand to introduce Nopales Cactus as an alternative, functional and sustainable ingredient in the USA market.

Products

Cactus Tortillas
Superfood Cactus and Nixtamal Corn Tortillas. Each tortilla has 4g of net carbs, 2g of fiber and only 30 calories.

Cactus Tortillas

$
6.99
Description:
Superfood Cactus and Nixtamal Corn Tortillas. Each tortilla has 4g of net carbs, 2g of fiber and only 30 calories.
Details:
Soft and flavorful, these cactus tortillas might remind you of your favorite corn tortillas. Great for Steak Tacos, Chicken Fajitas and Carnitas.
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Cactus Grain-Free Tortillas
Superfood Cactus, Cassava and Upcycled Okara Tortillas. Each tortilla has 6g net carbs, 2g fiber and only 45 calories.

Cactus Grain-Free Tortillas

$
7.99
Description:
Superfood Cactus, Cassava and Upcycled Okara Tortillas. Each tortilla has 6g net carbs, 2g fiber and only 45 calories.
Details:
These cactus tortillas are made with sustainable, earth-friendly, grain-free ingredients and make a great alternative to traditional flour tortillas. Tasty as Breakfast Tacos, Quesadillas and Veggie Tacos.
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Cactus Grain-Free Tortilla Chips (Sea Salt)
Sea Salt Grain Free Cactus Tortilla Chips. 4g fiber per serving, grain free, gluten free, Non GMO.

Cactus Grain-Free Tortilla Chips (Sea Salt)

$
4.99
Description:
Sea Salt Grain Free Cactus Tortilla Chips. 4g fiber per serving, grain free, gluten free, Non GMO.
Details:
Savory, crunchy texture with no heat and a sprinkle of sea salt. Great with salsa, guacamole, queso, nachos or straight out of the bag.
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Cactus Grain-Free Tortilla Chips (Habanero)
Habanero Grain Free Cactus Tortilla Chips. 4g fiber per serving, grain free, gluten free, Non GMO.

Cactus Grain-Free Tortilla Chips (Habanero)

$
4.99
Description:
Habanero Grain Free Cactus Tortilla Chips. 4g fiber per serving, grain free, gluten free, Non GMO.
Details:
The delicious spicy flavor of our Habanero Hot Sauce in a crunchy cactus tortilla chip. Great with salsa, guacamole, queso, nachos or straight out of the bag.
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Tia Lupita® Hot Sauces
Four uniquely flavored hot sauces made from original family recipes and simple ingredients. Hot Sauce, Salsa Verde, Habanero and Chipotle.

Tia Lupita® Hot Sauces

$
6.99
Description:
Four uniquely flavored hot sauces made from original family recipes and simple ingredients. Hot Sauce, Salsa Verde, Habanero and Chipotle.
Details:
Complex, flavorful heat in each unique flavor. Clean label, Non GMO, gluten free with no added sugar.
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retailers

Albertsons
Amazon
Bristol Farms
Brooklyn Fare
Earth Fare
Erewhon Market
Fairway Market
Fresh Direct
Kings
Kroger
Mother's Market
New Seasons
Safeway
The Fresh Market
The Goods Mart
Wegmans
Whole Foods

press releases

Press articles

Delish
18 Latinx-Owned Food Brands You Absolutely Must Know About
Features Tia Lupita as a Latinx-Owned Food Brands You Absolutely Must Know About.
Red Tricycle
The Best New Store-Bought Snacks You Haven’t Tried Yet
Features Tia Lupita as one of the best store-bought snacks.
National Culinary Review
CLIMATE-FRIENDLY CROPS
Cooking with sustainable ingredients

testimonial