Create global connections through Japanese culture, making it common for people to experience Japanese culture and talk about it with fellow enthusiasts.
Our Mission:
Deliver "realistic" services to people overseas as if they were living in Japan. Spread Japanese culture around the world like an infrastructure; ICHIGO will become a convenience store for the world. Support small Japanese manufacturers to become global brands.
Founding Story
Tokyo native Ayumi Chikamoto started TokyoTreat after receiving requests from friends overseas to send popular Japanese snacks like candy and rice crackers. She realized that people all over the world would love Japanese snacks and culture, and decided to share it with them!
Through perseverance, hard work, and an unwavering commitment to quality, TokyoTreat has evolved from a living room project to an international success. It has become a cultural exchange beacon, inviting snack enthusiasts from all over the world to experience the magic of Japan one treat at a time, making it one of the most popular monthly Japanese snack subscription boxes worldwide.
Ayumi Chikamoto, the trailblazing CEO and founder of TokyoTreat, challenges conventional norms in patriarchal Japan. A graduate of Waseda University, Ayumi initially honed her skills at Recruit Co., Ltd, overseeing the planning of a domestic e-commerce business. Inspired by requests from friends abroad for popular Japanese snacks, she founded TokyoTreat in 2015, driven by the global allure of Japanese treats.
From humble beginnings on her living room floor, Ayumi's dedication turned TokyoTreat into a sought-after monthly subscription service for Japanese snacks. As a female CEO in a male-dominated industry, she shares her experiences and culture, leading the way for TokyoTreat subscribers worldwide.
Beyond her role as a business leader, Ayumi embraces the joys and challenges of motherhood, balancing her role as a working mother of two children. Her journey shows that, even in a society where men typically hold more power, Ayumi is proof that women can succeed as CEOs.
