Food, Home, Tech
|Press Contact||Rachel Rischall|
Tovala was born from a mission to reinvent home cooking to save people time. Founded by passionate culinary-tech duo David Rabie and Bryan Wilcox, Tovala’s chef-crafted meals and smart oven seamlessly work together to let customers enjoy a delicious, home-cooked meal without the work. Users can choose calorie smart, carb-conscious, gluten-free or vegetarian entrees - or a mix of all of the above. The deliciously diverse menu rotates weekly and customers can selected 3 to 12 meals per week. Tovala's Smart Oven offers 5 different cooking functions (steam, bake, broil, toast, reheat) and the ability to scan-to-cook 850+ brand-name grocery items from brands like Kashi and Amy’s, extending its versatility beyond just cooking Tovala Meals.
Since 2017, Tovala has shipped more than 2 million meals nationally and achieves 5x the retention rate of other meal service subscriptions. Current subscribers have surged 80% since March 2020 and Tovala just rolled out a highly popular line of steak entrees. The company raised $20 million in a Series B round of funding in June 2020 and was called a "quarantine game-changer" by the Wall Street Journal. Tovala is available for purchase on their website or Amazon.
Tovala CEO and co-founder, David Rabie, was a grad student at University of Chicago, trying to make eating well work with his busy schedule. But if he wanted hot, fresh food he'd be excited to eat, he had to cook. And that was pretty much impossible. He was coming home late, looking at his stove, and thinking the last thing he wanted to do was turn it on. So David teamed up with his co-founder, Bryan Wilcox, and made Tovala a reality. The mission was to reinvent home cooking to save time. No more painful weeknight cooking, soggy takeout, Sundays stolen by meal prepping, or sad microwaving. Just real food, cooked at home, without the work.
After winning a prestigious campus competition called the New Venture Challenge, David and his newly formed Tovala team entered Y Combinator’s accelerator program. His Kickstarter campaign, launched during his YC tenure, exceeded its pledged goal of $100,000 within 24 hours. The company has now raised $41M to date from notable investors including Finistere Ventures, Origin Ventures, Pritzker Group, Comcast Ventures, Y Combinator, and the University of Chicago. Tovala plans to continue hiring across both corporate and production facilities, working on increasingly sustainable packaging options, and exploring new menu offerings with local suppliers.
David RabieCEO & Co-Founder
WSJ editors share their quarantine game-changer gadgets - and why they'll keep using post-pandemic.
A favorable Tovala product review of the smart oven's capabilities and chef-prepared meals.
The combination of Tovala's smart oven and chef-prepared meals is striking a chord with time-strapped consumers.
When the day gets away from you and it's suddenly time for dinner, it's the Tovala Smart Oven to the rescue.
This smart device is actually more of a steam oven, but it has five different modes you can use. Plus, one thing that stood out to me is that it's popular for its Scan-to-Cook technology.