Plant-based nitro-infused milk tea made with organic fair-trade tea and way less sugar
|Headquarters||San Francisco, CA|
|Press Contact||Pauline Ang|
Launched in early 2021 from a personal mission for a healthier version of their favorite beverage, Twrl Milk Tea is a premium better-for-you, plant-based milk tea that's ready to drink anytime, anywhere. Crafted with organic, fair-trade tea from small family-owned farms, low-carb plant-based milk and way less sugar, Twrl Milk Tea is a guilt-free milk tea that does not compromise on ingredients or quality. What differentiates them from other ready-to-drink teas is that they don't use any kind of flavoring (natural or artificial) — their premium teas can speak for themself! They also take it a step further with nitro-infusion to make their m!lk teas smoother and creamier, without adding any additional cream! Now that's something to twrl about!
Their current product line includes 3 flavors: Original Black Milk Tea - an ode to the original modern milk tea, born on the streets of Taiwan, Supreme Jasmine Milk Tea - a floral powerhouse brewed with fermented sun-dried tea leaves, packed with 450mg of antioxidants/can and Hojicha Roasted Green Milk Tea - an earthier, more aromatic version of green tea, with much less caffeine, perfect for afternoons.
Each SKU comes in 7.5-ounce cans and 12-pack cases. Twrl Milk Tea is available online at twrlmilktea.com and is currently onboarding with independent retailers in Northern and Southern California. In mid-2021, Twrl M!lk Tea will be introducing a new exciting, yet familiar flavor, Matcha Milk Tea.
Pauline Ang is the Founder and CEO of Twrl M!ilk Tea. She was first introduced to the beverage in college when a friend of hers drove them from Berkeley to San Francisco on a foggy San Francisco night and got her her first cup (of many) milk tea at a popular boba cafe. Ever since that first taste, Pauline was hooked, but also made the realization that not all milk teas are created equal. Many were too sweet, did not have enough tea flavor, and some were even made from powder! After trying hundreds of milk tea drinks at cafes all over the world, she came to the same realization: There needs to be a better-for-you milk tea with a consistent taste in a portable format so that people can enjoy it whenever they want, without feeling guilty!
After college, Pauline worked at various design and branding agencies, and as a design director, she thought she landed her dream project: a bottled milk tea. Unfortunately, this particular brand of milk tea was very disappointing as the flavor was artificial, too sweet, dairy-based, loaded with preservatives and contained no organic ingredients. After years of branding and package design experience, Pauline decided it was time to take this recurring problem into her own hands. So, she set out to create a consistent good-tasting m!lk tea, using the best and cleanest ingredients possible, without having to compromise on flavor or having to add any flavor enhancements. Hence, Twrl M!lk Tea was born.
Pauline AngFounder & CT(ea)O
This brand just launched earlier this year, so it's a great time to get to know it! The cans—which come in Supreme Jasmine, Original Black, and Hojicha Roasted Green Tea flavors—clock in between 45 and 50 calories and have much less sugar than typical milk tea.
Formulating a product and refusing to compromise