brand
brand
Twrl M!lk Tea Plant-based nitro-infused milk tea made with organic fair-trade tea and way less sugar

Overview

Date Established 07/2020
Founder Pauline Ang
Headquarters San Francisco, CA
Industries
Beverage
Website https://twrlmilktea.com/
Press Contact Pauline Ang
Social

Products

Hojicha Roasted Green M!lk Tea
Hojicha Roasted Green M!lk Tea $39.95
Original Black M!lk Tea
Original Black M!lk Tea $39.95
Supreme Jasmine M!lk Tea
Supreme Jasmine M!lk Tea $39.95

About

Launched in early 2021 from a personal mission for a healthier version of their favorite beverage, Twrl Milk Tea is a premium better-for-you, plant-based milk tea that's ready to drink anytime, anywhere. Crafted with organic, fair-trade tea from small family-owned farms, low-carb plant-based milk and way less sugar, Twrl Milk Tea is a guilt-free milk tea that does not compromise on ingredients or quality. What differentiates them from other ready-to-drink teas is that they don't use any kind of flavoring (natural or artificial) — their premium teas can speak for themself! They also take it a step further with nitro-infusion to make their m!lk teas smoother and creamier, without adding any additional cream! Now that's something to twrl about!

Their current product line includes 3 flavors: Original Black Milk Tea - an ode to the original modern milk tea, born on the streets of Taiwan, Supreme Jasmine Milk Tea - a floral powerhouse brewed with fermented sun-dried tea leaves, packed with 450mg of antioxidants/can and Hojicha Roasted Green Milk Tea - an earthier, more aromatic version of green tea, with much less caffeine, perfect for afternoons.

Each SKU comes in 7.5-ounce cans and 12-pack cases. Twrl Milk Tea is available online at twrlmilktea.com and is currently onboarding with independent retailers in Northern and Southern California. In mid-2021, Twrl M!lk Tea will be introducing a new exciting, yet familiar flavor, Matcha Milk Tea.

Founding Story

Pauline Ang is the Founder and CEO of Twrl M!ilk Tea. She was first introduced to the beverage in college when a friend of hers drove them from Berkeley to San Francisco on a foggy San Francisco night and got her her first cup (of many) milk tea at a popular boba cafe. Ever since that first taste, Pauline was hooked, but also made the realization that not all milk teas are created equal. Many were too sweet, did not have enough tea flavor, and some were even made from powder! After trying hundreds of milk tea drinks at cafes all over the world, she came to the same realization: There needs to be a better-for-you milk tea with a consistent taste in a portable format so that people can enjoy it whenever they want, without feeling guilty!

After college, Pauline worked at various design and branding agencies, and as a design director, she thought she landed her dream project: a bottled milk tea. Unfortunately, this particular brand of milk tea was very disappointing as the flavor was artificial, too sweet, dairy-based, loaded with preservatives and contained no organic ingredients. After years of branding and package design experience, Pauline decided it was time to take this recurring problem into her own hands. So, she set out to create a consistent good-tasting m!lk tea, using the best and cleanest ingredients possible, without having to compromise on flavor or having to add any flavor enhancements. Hence, Twrl M!lk Tea was born.

Bios

Founder Bio Image

Pauline Ang

Founder & CT(ea)O
see bio chevron

Pauline Ang is the founder and CT(ea)O of Twrl M!ilk Tea. She was first introduced to milk tea in college when a good friend drove them on many foggy nights to San Francisco to get a coveted cup of what is still one of the best boba milk tea shops in the city. She was hooked after that first sip. After working in marketing at a software start-up, she realized she had a passion for design and pursued a degree and career in graphic design and branding. Through her 15+ year career in design, Pauline focused in food and beverage packaging design, as well as occasionally doing web design as a side hobby.

The pivotal aha! moment came when as a design director, Pauline thought she landed her dream design project: a bottled milk tea. Unfortunately, this particular brand of milk tea was very disappointing as the flavor was artificial, too sweet, dairy-based, loaded with preservatives and with no organic ingredients. After years of branding and package design experience, Pauline decided it was time to take this recurring problem into her own hands, to create a consistent good-tasting milk tea, using the best and cleanest ingredients possible, without having to compromise on flavor. Hence, Twrl M!lk Tea was born.

As the sole founder of Twrl M!lk Tea, Pauline has worked in every aspect of bring this brand to life, including recipe development, formulation, manufacturing, operations, marketing, design and sales — all during a pandemic year, helping 2 kids in distance learning, and working from home. Needless to say, it was quite a learning experience, but is truly the best job she's ever had!

Retailers

Testimonials

start quotation marks I just tried Twrl's Original Black M!lk Tea! The tea flavor shines through with the perfect hint of sweetness. I can’t believe it’s plant based and low-carb/calorie because it tastes even better than my go-to cafe version! Before Twrl, we would have to do a $15 delivery order to get a milk tea fix so I’m excited to have a good alternative! end quotation marks
Joanne Y.
start quotation marks I received my order of the Twrl M!lk Tea variety pack and all I can say is thank you. I love milk tea so much, but it's not good to drink during keto because of the high sugar content. These milk teas have so much flavor without the guilt. So thank you so much for creating Twrl Milk Tea! 💜 end quotation marks
Reanne M.
start quotation marks I’m such a milk tea fan and always have a hard time with pre-made ones so I was SO pleasantly surprised with Twrl! I'm really into it and like that is has much less calories and way less sweet! end quotation marks
Joy Cho Founder & Creative Director of Oh Joy!