brand
Ursula
brand Ursula

A New Mexican inspired cafe and bakery

brand
Ursula A New Mexican inspired cafe and bakery

Overview

Date Established 09/2020
Founder Eric See
Headquarters New York, NY, USA
Industries
Food
Website https://www.ursulabk.com/
Press Contact Jordan Robinson
Social

Products

Breakfast Burritos
Breakfast Burritos $10.00
Gluten Free Biscochitos
Gluten Free Biscochitos $2.00
Pumpkin and Persimmon Pastelito
Pumpkin and Persimmon Pastelito $6.00
Stuffed Sopaipillas
Stuffed Sopaipillas $12.00

About

Ursula is a modern New Mexican-inspired takeaway cafe and bakery in Brooklyn, NY. Named after the grandmother of Founder, Chef Eric See (owner and founder of the now closed The Awkward Scone), Ursula is a modern exploration of traditional New Mexican favorites like stuffed sopaipillas, natillas and posole, served along their famed New Mexican-style breakfast burritos. While leaning into what was most successful at The Awkward Scone, items influenced by his heritage like scones studded with fire-roasted chunks of NM green chiles, tea lattes made with high desert herbs and breakfast burritos stuffed with hashbrowns, chorizo and Hatch chiles, See has expanded the offering to be more hyper focused on the unique Southwestern cuisine. Expected to fully open its doors for takeout and delivery by late September, Ursula is located in the heart of Crown Heights at 724 Sterling PL. Brooklyn, New York. Check Ursula's website for opening updates and hours of operation.

Founding Story

After having to close his short-lived, but well-received Brooklyn cafe, The Awkward Scone in June 2020, Eric See sought to find a way to continue honoring his Hispanic-Southwestern heritage by filling a void in the NYC food scene, where New Mexican cuisine is highly underrepresented.

While sorting through thoughts and emotions of closing a business during a pandemic and reaching for the strength and motivation to rebuild, See thought of the stories of hardship, countered by resilience and persistence that prevail throughout the life of his New Mexico-born grandmother. It was immediately clear that the parallels were indicative of what was taking place in See's own life, and that it made perfect sense to name his new cafe, Ursula.  

Bios

Founder Bio Image

Eric See

Founder
see bio chevron

Originally from Albuquerque, New Mexico and now residing in Brooklyn, Eric has spent nearly a lifetime making things awkward in the kitchen. From cracking eggs in a tiny airport diner at age 11, to rhythmless dancing on countertops at a '50s themed, shopping mall burger joint in high school, to scolding celebrities at pizza counters in Los Angeles, he has been making a name for himself in the industry for 25 years now. 

Eric moved to NYC 10 years ago and has worked for, and alongside, some of the city’s most well-regarded chefs, caterers, and restauranteurs. He has baked on the choppy seas of the South Pacific and in the dead of the Detroit winter. He once rolled buttery tart dough in the hot Jamaican sun, while repeatedly running 50 meters back and forth across a sandy beach in order to create ravishing citrus tarts for 250 people. And, once he even made breadsticks for Oprah.

He opened his first cafe, The Awkward Scone, in 2019, and his second, Ursula in 2020. 

Eric has been featured on NY1 News for his efforts to raise and donate over $15k to LGBTQ+ charities, as well as features in Dessert Professional, Tastemade, Jarry Magazine, La Cucina Italiana, Eater, Gothamist and Thrillist. He has partnered with the Ali Forney Center, The Street Vendor Project, The Soapbox Presents, among many other organizations aimed at providing food relief and performance to underserved communities. 

Press

Eater NY Ursula, a Green Chile-Fueled Love Letter to New Mexican Fare, Finds a Home in Crown Heights At Eric See’s second restaurant, the pastry chef leans into his New Mexican heritage to create a robust savory and sweet menu
Thrillist 21 Fall Restaurant Openings in NYC to Get Excited About Indoor dining is back and just in time with all these great new places to try.
Bklyner Come for Burritos, Stay for the Scones Conversation With Eric See of The Awkward Scone
Allcall Doing New Mexican in Brooklyn Eric See’s new restaurant Ursula, opens in Crown Heights
Brooklyn Reader New Mexican Eatery Ursula Coming to Crown Heights Ursula Coming to Crown Heights on September 30, 2020
Zagat Eric See On Bringing New Mexico To New York Giving in to the joys of roast chilies, sopapillas, and breakfast burritos.
Santa Fe Reporter NM Legislature Meets Today on COVID-19 Relief Package Earlier this fall, Albuquerque native and pastry chef Eric See opened Ursula cafe in the Brooklyn neighborhood of Crown Heights, which he named after his New Mexican grandmother.
The New Yorker Hatch Chilies and Southwestern Hygge at Ursula In September, Eric See, an Albuquerque native and pastry chef who’s lived on the East Coast for ten years, imported a bit of that ineffable spirit to New York when he opened Ursula, a Crown Heights café named for his New Mexican grandmother and inspired by his home state in ways both obvious and subtle.
The Infatuation NYC NYC’s Most Exciting New Restaurant Openings Ursula Coming to Crown Heights on September 30, 2020
Eater New York NYC’s Most Anticipated Restaurant Openings of Fall 2020 As NYC settles into a new normal, restaurateurs are forging ahead with plans to open new spots this fall
Gothamist Stellar Breakfast Burritos And Pastries Come To Crown Heights Ursula Opens in Crown Heights
New York Times Opening: Ursula Eric See has shifted gears and opened this cafe named for his grandmother, where the cooking of his native New Mexico takes the spotlight
Thrillist The 14 Best Places for Pie in NYC Special for the holiday season are two excellent pies: A blue corn-crusted pumpkin and koginut squash; and a green chile Hudson Valley apple cheddar in a rye crust, the perfect spicy-savory riff on a traditional sweet.
TimeOut The 24 top NYC restaurant openings of 2020 you should know about Chef Eric See found a following at The Awkward Scone, a beloved Bushwick spot known for its baked goods (we loved the stand-out rainbow cookies) and collaborations with up-and-coming chefs. While the bakery is no longer open, See’s new café Ursula in Crown Heights highlights New Mexican cuisine that’s not easy to find in New York.
Thrillist The Holiday Cookie Box Has Gotten a Major Makeover Katie Mark, an orchestra teacher in Long Island who lives in Brooklyn, ordered a holiday cookie box for the first time ever from Ursula, a new Brooklyn café serving New Mexican cuisine.
The Guardian Trinidadian Roti Wraps and Mexican Stuffed Sopaipillas: The Restaurants that Thrived in 2020 See is one of the passionate restaurateurs who are finding ways to thrive in a year marked by closures and heartbreak. These places offer the things that so many been craving in 2020: comfort, connection and community.
Grub Street - New York Magazine Eric See’s Mother’s Chiles Rellenos Revealed With the unexpected burrito triumph fresh in his mind, he decided to delve deeper into childhood memories and rebounded with Ursula (724 Sterling Pl., Crown Heights), named after his grandmother (a posole expert) and inspired by the dishes he grew up with.