|Press Contact||Kaitlyn Nagy|
Vaycay Beauty is a clean, minimal waste haircare brand that was created to fill a gap in the beauty space by combining a love for luxury with a love for the planet. Each set is inspired by a beach destination and crafted with the signature scents of its surrounding environment. Launched in 2021, Vaycay hair care bars are the brainchild of BIPOC founder Ashlene Nand to create a high-end beauty experience without the environmental guilt. Their mission is to offer hair care that’s both sustainable and inclusive so that more people feel inclined to switch from bottles to bars and inadvertently save more plastic and chemicals from our oceans and drinking water.
Ashlene knows that her mission is big. For women who are used to their tried and true hair routine, sometimes sustainability is not enough. That's why she’s raising the (hair care) bar with Vaycay and considers product performance just as much as she does packaging. Vaycay is handmade in Florida and uses ethically sourced premium ingredients, and high quality essential oil blends that lather like regular shampoo to provide a relaxing wash day experience. Vaycay products are packed with hydrating, volumizing and bouncy benefits where quality results are never sacrificed. The bars also work to restore the natural pH levels of the scalp with a pH ranging from 5 to 7, keeping everything not too alkaline and not too acidic.
Vaycay is driven by the fact that everyone can have both beautiful hair and make a positive impact on our planet too.
For many years, Ashlene had a hard time finding a shampoo and conditioner that worked on her thick Indian hair; a texture that had a life of its own with frizzy ends, lots of knots and greasy roots. She wanted something sustainable and affordable that provided a good cleanse and resulted in volume, but she also wanted the beauty experience she was used to at institutions like Sephora and Ulta. For years she switched between bars and liquid shampoo hoping to come across something that was just right. On a trip to Miami, she discovered local handmade shampoo and conditioner bars that were unlike anything she had tried before. These were natural, vegan, cruelty-free and SLS-free. They lathered like regular shampoo and made her hair instantly softer. She soon began working with organic chemists to develop a line of signature bars packed with benefits and irresistible scents that are inspired by her mixed heritage of the Fiji Islands and the Indian motherland.
Vaycay Beauty launched in Spring 2021 and is inspired by Ashlene’s innate love of the islands and her mission to protect and sustain Mother Earth.
Vaycay founder Ashlene Nand featured with her top beauty picks for summer, including Maldives for Marula Vaycay bars.