Vervet

A craft cocktail bar experience in a can

Company overview

Date Established:
2019
Description:
A craft cocktail bar experience in a can
Founder:
Founders:
Hope Ewing
,
Tuan Lee
,
Headquarters:
Los Angeles, CA
Industry:
Beverage
Press Contact:
Social Media:
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about

Vervet specializes in canned, craft cocktails made with real ingredients. Launched in 2019, the company has emerged as the only true farm-to-can cocktail in the RTD world, offering four original recipes made with craft spirits and whole ingredients—never with lab-made flavors.

What does it mean to be a craft cocktail in a can? First, Vervet doesn't take shortcuts. The company's recipes are complex and developed with the drinker in mind; LA bartender & Co-Founder Hope Ewing didn’t take a known cocktail and can it, she made cocktails for the cans. She and her team use quality ingredients from California farms, build in small batches at a craft distillery using all their own spirits, bitters, and amaro, and utilize the best canning tech to ensure a bright, refreshing, effervescent experience.

Flavors include:

Tiki Tea - a crowd-pleasing addition to the tropical drinks category made with prickly pear vodka, cold-brew oolong tea, real lime juice, and a house falernum infused with dried lime, allspice, clove, and ginger.

Pale Mary - a new evolution of the tomato cocktail, the Pale Mary is a Bloody Mary/michelada mashup with handmade celery-citrus bitters, Ventura Spirits’ Wilder Gin, real lemon juice, tomato water and a touch of habanero. 

Angelicano - a classic Italian-style spritz with house-made red gentian bitter and
house-made bianco vermouth.

Sundowner - a "grown up" strawberry cocktail made with co-founder Hope’s own red gentian bitter, cold pressed strawberry juice, champagne vinegar, and house rhubarb, oak, and vanilla bitters.

Vervet is available for nationwide shipping and local pickup/delivery via DRIZLY from Los Angeles' leading liquor retailers, including Bar Keeper, K&L Wine Merchants, Flask & Field, and Flask Fine Wine & Whisky. For more information, visit www.drinkvervet.com.

founding story

Having drunk quite a few canned rosés at pool parties, LA bartender & Co-Founder Hope Ewing knew that canned cocktails were going to be big, and that the majority of them we’re going to be terrible: limp, pasteurized citrus and lazy recipes. She saw Vervet as my chance to put something of quality into the market and challenge her competitoris by taking the time to make everything from scratch—right down to the bitters and base spirits. 

Bios

Hope Ewing
Co-Founder & Chief Product Officer

Hope is a cocktail bartender, beverage director, and author of Movers & Shakers: Women Making Waves in Spirits, Beer, and Wine (Unnamed Press, October 2018). She has been tending bar in New York and Los Angeles for over a decade, and her writing on spirits and the hospitality industry has appeared in PUNCH, SevenFifty Daily, and Serious Eats, among others. She is responsible for recipe development and production oversight for Vervet.

Tuan Lee
Co-Founder & CEO

Tuan is the barfly who started it all. Prior to founding Vervet, he made a career as a photographer, producer, and general boss of things. He has created and produced visual content for art exhibitions, fine art books, launch events and advertising of all types and scale. Since working successfully, and at times failing, on over a decade of projects with many different teams, Tuan has become skilled in finding the story to tell, strategic solutions, identifying larger trends and comprehensive communication.

Products

Sundowner
A "grown up" strawberry cocktail made with co-founder Hope’s own red gentian bitter, cold pressed strawberry juice, champagne vinegar, and house rhubarb, oak, and vanilla bitters.

Sundowner

$
5.99
Description:
A "grown up" strawberry cocktail made with co-founder Hope’s own red gentian bitter, cold pressed strawberry juice, champagne vinegar, and house rhubarb, oak, and vanilla bitters.
Details:
Vervet's red bitters with strawberry, rhubarb, champagne vinegar, grains of paradise, vanilla and oak chips, colored with cochineal extract.
Request Sample
Angelicano
A classic Italian-style spritz with house-made red gentian bitter and house-made bianco vermouth.

Angelicano

$
5.99
Description:
A classic Italian-style spritz with house-made red gentian bitter and house-made bianco vermouth.
Details:
Vervet's red bitters and bianco vermouth, colored with cochineal extract.
Request Sample
Tiki Tea
A crowd-pleasing addition to the tropical drinks category made with prickly pear vodka, cold-brew oolong tea, real lime juice, and a house falernum infused with dried lime, allspice, clove, and ginger.

Tiki Tea

$
5.99
Description:
A crowd-pleasing addition to the tropical drinks category made with prickly pear vodka, cold-brew oolong tea, real lime juice, and a house falernum infused with dried lime, allspice, clove, and ginger.
Details:
Prickly pear vodka with lime, oolong tea, allspice, ginger, clove and vanilla.
Request Sample
Pale Mary
A new evolution of the tomato cocktail with handmade celery-citrus bitters, Ventura Spirits’ Wilder Gin, real lemon juice, tomato water and a touch of habanero.

Pale Mary

$
5.99
Description:
A new evolution of the tomato cocktail with handmade celery-citrus bitters, Ventura Spirits’ Wilder Gin, real lemon juice, tomato water and a touch of habanero.
Details:
Ventura Spirits' Wilder Gin and bitters with tomato water, habanero, lemon and sea salt.
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retailers

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press releases

Press articles

The Washington Post
These 16 cocktails are actually worth popping open
Gentle tippling readers, I want to admit my bias: I’m not predisposed to like canned cocktails.
Los Angeles Magazine
Bars Are Closed (Again), but These Canned and Bottled Cocktails Will Help You Get By
Yes, there are a lot of mediocre, overly sweet premade cocktails, but these six manage to make convenience delicious and sophisticated.
FORBES
Healthy Snacks And Sips To Stock Up On This Fall
Healthy snacks and sips (listed in alphabetical order) to stock up on, so you can stay on track and still indulge from time to time.
FOODBEAST
The Best Canned Cocktails to Enjoy at Home
Canned cocktails have become a summer staple as they're easily portable, not that potent and easily crushable.

testimonial