|Headquarters||Los Angeles, CA|
|Press Contact||David Kovalevski|
Waka Coffee was created with the idea that everyone should enjoy coffee effortlessly. Their objective is to reinvent the instant coffee category through a superior product and socially conscious values.
Waka Coffee tastes like a slow drip coffee minus all the hassle of making it. It is made of 100% Arabica beans, freeze dried to preserve the original beans’ taste and aroma, and they donate a portion of their proceeds to support clean drinking water initiatives around the world.
Waka Coffee founder, David, came up with the idea for Waka Coffee while living in New York City, juggling a hectic schedule as a full-time undergraduate student with a full-time job. David relied on coffee to fuel his daily routine, however, he quickly discovered that frequenting coffee shops and making coffee in a cramped NYC kitchen was complicated, time-consuming, and expensive. He honed in on a solution that wouldn’t require additional equipment and is fast to make: instant coffee.
While searching for the best instant coffee to power his days, David quickly discovered why people distance themselves from this easy-to-make coffee solution. Most products are made from inferior Robusta beans roasted in huge spray-dried batches. This production method – used by traditional instant coffee companies – saves the companies money, but it sacrifices taste.
Waka Coffee sources only 100% Arabica beans instant coffee, which are commonly used in coffee shops, to provide the best taste. Their beans are freeze-dried to best preserve the coffee’s aroma and depth of flavor.
Founder & CEO
David Kovalevski is the Founder and CEO of Waka Coffee, a quality instant coffee company that is on a mission to reinvent the instant coffee category. Before starting his venture, David worked as a Marketing Program Manager in New York City, helping some of the largest technology brands in the world to generate more engagement with their marketing initiatives. He also has a military background and experience in government procurement and project management. David now lives in Los Angeles, California with his wife, dog and cat.