White Leaf Provisions is a small family run business, comprised of Meghan (Mom), Keith (Dad) and Keegan -- also known as their inspiration to create White Leaf. Keith, raised in Ireland, was a classically trained chef for most of his adult life. Meghan, also traveled extensively through Europe as a professional photographer. By luck and/or fate, they both ended up in Key West, Florida, where they met and fell in love. The growing family packed up and moved to Charleston in 2015, shortly after the birth of their son, Keegan. The idea for White Leaf was born when Keegan was seven months old, and Meghan had been leaving Keegan and Keith for days at a time to photograph destination weddings.
During her trips away, the couple had Keegan sample organic “convenient food” options that he had adverse reactions to -- having issues even with the “best options.” Familiar with the biodynamic options available across the pond, they reached out to a friend in Paris. With his help, they began importing Biodynamic baby foods from France! Meghan & Keith found other parents doing the same thing, so they knew they were onto something and that there had to be a better way. Late one winter night, they opened a bottle of wine and started sketching out the idea – literally on paper – of what they wanted to do, their vision and dreams (they actually still have the original sketches)!
When they set out, Meghan & Keith were also cognizant of just how destructive modern farming practices are, to both our health as humans and the health of the planet….and had a feeling it had to do with Keegan’s reactions too. They wanted to address the inconvenient truth that:
- 15% of the global greenhouse gas emissions come from conventional farming.
- Over the last 40 years, we have destroyed more than half of all biology on the planet.
- Chemical fertilizers, herbicides, and pesticides have wiped out 97% of agriculture soils on Earth. This has destroyed the biodiversity within nature that is paramount to our survival.
- This also means that today our food is less nutritious than ever, as the destructive modern agricultural practices are depleting the soil and leading to a decline in the nutritional quality of many crops.
Fortunately, regenerative agriculture chooses to work with nature and restore soil health and has the power to transform our food system, human health and climate! And, you can help change the world with the foods you purchase and eat.