Regeneratively farmed, biodynamic, organic & GMO-Free baby & family foods
|Founder||Keith Rowe, Meghan Rowe|
|Headquarters||Charleston, South Carolina|
Food, Health & Wellness
|Press Contact||Emma Considine|
What happens when an Irish-born, classically trained chef meets a traveling nomad, raised by serial entrepreneurs? They start a business, of course! Co-Founder, husband and dad, Keith Rowe’s upbringing in a small rural village where locally sourced food was the norm influenced his feelings about agriculture, and his wife (Co-Founder and mom) Megan, grew up around entrepreneurs in fields like health and commerce.
After their son Keegan was born, he began having adverse reactions to even the most organic and 'healthy' baby food options. They set out in search of the purest food possible to feed him, with transparent farming behind the products, and came up short. Familiar with European options, they began to import Biodynamic baby food from France, and realized that other parents in the US were doing the same! In talking with fellow parents, the couple realized how many questions people had regarding food products, farming methods, and health. Together, they shared a vision for offering better-for-you food options to inspire a mindful life, and were inspired themselves to help fill the need in the marketplace.
Today, White Leaf Provisions is a trusted family foods brand that has regenerative farming at its core -- employing practices that naturally nourish the earth as food is grown and help to reverse climate change. They are one of the first family foods companies in the US that’s made with 100% regeneratively farmed ®, biodynamic, organic & GMO-free ingredients. Their mission continues to be to offer parents products with the utmost purity and transparency from farm to shelf, while healing the earth and making a positive impact -- rather than a destructive one, like most -- as they go along. Every aspect of White Leaf has been conceived with the health and wellness of our children in mind, along with the wellbeing of the planet that they will inherit. Because as Wendell Berry said, "We don't inherit the planet from our ancestors, we borrow it from our children.”
White Leaf Provisions is a biodynamic brand, which means the farms where it sources all of its ingredients support a variety of sustainable practices that promote the healthiest soil, and actually help regenerate the land.
White Leaf Provisions is a small family run business, comprised of Meghan (Mom), Keith (Dad) and Keegan -- also known as their inspiration to create White Leaf. Keith, raised in Ireland, was a classically trained chef for most of his adult life. Meghan, also traveled extensively through Europe as a professional photographer. By luck and/or fate, they both ended up in Key West, Florida, where they met and fell in love. The growing family packed up and moved to Charleston in 2015, shortly after the birth of their son, Keegan. The idea for White Leaf was born when Keegan was seven months old, and Meghan had been leaving Keegan and Keith for days at a time to photograph destination weddings.
During her trips away, the couple had Keegan sample organic “convenient food” options that he had adverse reactions to -- having issues even with the “best options.” Familiar with the biodynamic options available across the pond, they reached out to a friend in Paris. With his help, they began importing Biodynamic baby foods from France! Meghan & Keith found other parents doing the same thing, so they knew they were onto something and that there had to be a better way. Late one winter night, they opened a bottle of wine and started sketching out the idea – literally on paper – of what they wanted to do, their vision and dreams (they actually still have the original sketches)!
When they set out, Meghan & Keith were also cognizant of just how destructive modern farming practices are, to both our health as humans and the health of the planet….and had a feeling it had to do with Keegan’s reactions too. They wanted to address the inconvenient truth that:
- 15% of the global greenhouse gas emissions come from conventional farming.
- Over the last 40 years, we have destroyed more than half of all biology on the planet.
- Chemical fertilizers, herbicides, and pesticides have wiped out 97% of agriculture soils on Earth. This has destroyed the biodiversity within nature that is paramount to our survival.
- This also means that today our food is less nutritious than ever, as the destructive modern agricultural practices are depleting the soil and leading to a decline in the nutritional quality of many crops.
Fortunately, regenerative agriculture chooses to work with nature and restore soil health and has the power to transform our food system, human health and climate! And, you can help change the world with the foods you purchase and eat.
Make baby’s first foods count with White Leaf Provisions Demeter certified biodynamic baby food. No matter the palate, your bundle of joy is sure to find a fave with yummy combos like pear, banana, and kiwi, or apple sweet potato, and beet. White Leaf Prov
The rise of biodynamics in the baby food space & White Leaf as the new trusted leader.
Environmentally conscious parents will love these new fruit and veggie pouches and applesauce flavors (apple + pear, apple + cinnamon) from White Leaf Provisions. The offerings from this family-run business are both biodynamic and organic.
This apple and pear sauce above is made from organic biodynamic apples and pears, and contains no sweeteners, flavors or preservatives. The sauce is also GMO-free, certified Kosher and gluten-free. It’s great as a snack (safe for kids!) and great to add to