Clean skincare & cosmetics created by women for a toxin-free household
|Founder||Irina Dovganetskiy, Mary McMahan (Marketing Director)|
|Headquarters||Harrisonburg, VA, USA|
|Press Contact||Mary McMahan|
Created in 2015, withSimplicity is a clean beauty brand located in Harrisonburg, VA that only uses natural, organic, cruelty-free, toxin-free ingredients. withSimplicity isn’t just a brand; it’s a lifestyle. Finding natural beauty products that are safe for you should be simple - no gimmicks, no hidden ingredients, no confusing product names. In a clean beauty market where products are “green-washed” and promoted to be “natural”, withSimplicity stands by its ingredients - doing the hard work behind the scenes so their consumers can feel confident and worry-free about their beauty routine.
withSimplicity makes affordable, full-range skincare, makeup, and body care lines that are free of parabens, bismuth, fillers, phthalates, sulfates, and artificial colorants and fragrances, and are never tested on animals. Only the finest, ethically sourced, plant-based ingredients and therapeutic-grade essential oils are used. withSimplicity is available online, at its flagship store in Harrisonburg, VA, and in over 80 specialty stores and spas across the United States.
What started out as a hobby turned into a flourishing business for full-time mom, Irina Dovganetskiy. Irina started by making body scrubs, creams, and lip balms in her kitchen shortly after giving birth to her third child in 2014. She wanted to create products that weren’t only safe for her to use but were safe to use around her child as well while holding, nursing, and taking care of him. With a strong desire to share clean beauty with others, Irina created withSimplicity.
The first withSimplicity storefront opened in an airstream in Downtown Harrisonburg in 2015 after beginning in Irina’s kitchen. In 2016, the brand moved into its current storefront in downtown Harrisonburg, which also houses the production facility and offices.
Mary McMahan (Marketing Director)Marketing Director
withSimplicity uses high-quality ingredients to create handmade products. Sayonara mass production.
withSimplicity partners with Davina Potratz of the Netflix show, "Selling Sunset" to create a line of hyaluronic acid products.