Michelle experienced as a first-time founder, how difficult it was for a startup to access the media in a meaningful way. When traveling abroad, she talked to local businesses and realized that access to domestic and international media was a larger global issue and 99% of the time, cost was the major factor for not engaging with the press. So Michelle launched a tech-enabled PR firm in order to specialize in promoting start ups and small businesses.

With newsrooms shrinking and hundreds of new businesses launching every day, there are thousands of innovative products and stories to be told, so the idea for Press Hook was born…