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About Us

Our Mission
In the beginning of 2020, we realized it was time to start interacting with the media in a more meaningful way. We brought the best of traditional and modern practices together with technical advances to accomplish one goal: to dynamically connect news sources with relevant media.

The Press Hook is the first tech-enabled public relations platform that connects media to brands and publicists at scale. Our system helps thousands of brands, publicists, and journalists connect with each other to facilitate newsworthy stories in a modern world. 

By streamlining and digitizing the processes of an antiquated industry, we are making the news cycle stronger and more reliable. Our communication platform matches brands with top journalists who are more likely to write about their products and services. Journalists spend less time sifting through irrelevant pitches while diversifying their sources, and brands get the timely earned media coverage they deserve. 

The Press Hook unlocks a new marketing channel for the 70 percent of small businesses who need press but don't have the resources for proper media exposure. We are on a mission to help small businesses gain brand awareness in top media publications with our innovative technology-driven solutions.


Meet Our Founder

Michelle Songy, CEO

This is Michelle's second venture. Prior to The Press Hook, she founded Cake Technologies, a mobile payment app that she sold to American Express in 2017 just three years after launch.

Michelle has a 10+ years experience developing, managing and marketing businesses from start-ups to Fortune 500 companies including American Express and Coca-Cola.

As Co-founder & Chief Marketing Officer at Cake, Michelle experienced first hand how difficult it was for a small business to access and afford quality PR. So she launched a PR firm catering to startups to secure earned media.

But that was not enough, there were still thousands of innovative brands to be discovered and stories to tell, so the idea for The Press Hook was born…