Bookmark this page. The Hook takes you from assignment to deadline, fast.

The Hook quickly connects the dots of your story by providing a one-stop shop for publicist interactions and brand discoveries.

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How it works

How It Works for Journalists

Build a profile.

The platform gives 100 percent control to journalists with their media profiles. You have the opportunity to fill out every detail — from where you want your samples sent to your niche beats and key outlets. This ensures you only receive the information you need. Plus: Completing your personal profile takes less than five minutes!

Explore our mega database.

Once your media profile is complete, you can browse through The Hook’s vast collection of businesses and experts, spanning dozens of industries, from tech and health to career development, and more. Using our highly-specialized filters and keywords, you can find exactly what you’re looking for while also discovering emerging leaders.

Get the answers you need - quickly!

Once you stumble upon a product you would like to review, a business you would like to know more about, or an expert you would like to interview, you can take action with one click. On every brand page, you can request items and send questions, without ever leaving The Hook. The brand’s press contact will be in touch ASAP to meet your deadline.

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Why You Should Join The Hook

Less digging, better stories.

There’s never been a platform to connect journalists and brands in real-time seamlessly. The Hook aims to assist media professionals and publicists to tell more — and better — stories. By cutting out research hours, writers and producers can take more time to do what they do best: work their creative magic.

Less irrelevant pitches.

So you’re a food writer, but you keep getting pitched about mascara. What gives? Thanks to our thorough media profiles and intelligent tagging, we cater all pitches you receive to your current niches, beats and outlets. Our newsfeed also allows a professional space to share your latest story opportunities, allowing publicists to respond in real-time.

Exclusive access to trend reports, newsletters, and more.

As a game-changer in the media industry, The Hook was founded after seeing a missing opportunity in the market. We work tirelessly to stay on top of the latest trends, product releases, and the news cycle to ensure you always receive the best, most relevant pitches. Don’t forget to check your inbox for your weekly digest that scours The Hook for the latest brands and experts - specifically in your field.

Why This Journalist Relies On The Hook
As a freelance lifestyle and travel journalist, I’m pitching and writing anywhere from 40 to 60 stories a month. Before Luup, I was constantly tracking down publicists and brands so I could meet deadlines. Now, with everything under the ‘same roof’ — so to speak — I can spend more time writing and formulating ideas. It’s made my creative process seamless.
-Lindsay Tigar
What Are You Waiting For?
Create your media profile and start sourcing today.
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