The Hook gives public relations professionals the ability to create a brand profile. This is where you let every detail of your client shine-- their founding story, most impressive info, and latest news. Active profiles on The Hook make it easier for journalists to discover new and upcoming companies, as well as stay updated on established businesses.
With an active brand profile, you can browse through The Hook’s vast collection of top-tier media talent, spanning dozens of niches - from wellness and health to travel and more. You can search for journalists you know, and along the way, discover others you haven’t connected with yet. Then, it’s time to do what you do best: pitch your clients.
Media can also search any and all brand pages, request a sample or an interview, and message you directly with any questions from our platform.
There’s never been a platform to connect journalists and brands in real-time. The Hook aims to assist media professionals and publicists to tell more — and better — stories. By cutting out research hours with our hyper-personalized tagging and media profiles, publicists have more time to cater to their pitches to the right journalist at the right time. Most importantly: we vet every member of the media before welcoming them to our platform. This means only the top talent will contact you, resulting in less wasted product and time.
With The Hook, you have more control of your brand’s profile and footprint than ever before.Instead of referencing many websites to find the information they need for a single story - journalists can have all the correct information about your brand at their fingertips on Hook. No more incorrect stats and painful back-and-forth. Plus, since journalists may not need to reach out to you for a fact-check, you can spend more time pitching.
As a game-changer in the media industry, The Hook was founded from a need for an all-in-one solution in the market. We work tirelessly to stay on top of the latest trends, product releases, and the news cycle, so your brands get in front of the best writers. As a Hook public relations member, you’ll also receive exclusive newsletters catered to your niche and needs.